A Google site position report documents where your website ranks in Google's search results for specific keywords at a given point in time. Position tracking is one of the most fundamental activities in SEO - it provides the direct feedback loop between your optimisation efforts and Google's response to them.

Private blog networks - or PBNs - represent one of the most well-known black-hat SEO tactics: a collection of websites built specifically to create backlinks for a target site, artificially inflating its apparent authority in Google's eyes. At their peak popularity in the early 2010s, PBNs could deliver rapid ranking improvements. In 2026, they are a high-risk, low-reward strategy that most serious SEO practitioners have abandoned for good reason.

Organic traffic is the visitors who arrive at your website through unpaid search engine results - primarily Google. Unlike paid traffic, which stops the moment your ad budget runs out, organic traffic from high Google rankings is sustainable, compounds over time, and continues generating visitors without per-click costs.

Backlinks - links from other websites pointing to yours - remain one of Google's strongest ranking signals. Google's founding algorithm, PageRank, treated each backlink as a "vote" from one site to another. While the algorithm has become vastly more sophisticated in the two decades since, the core principle holds: sites that attract links from authoritative, relevant sources rank better in organic search.

User behaviour signals - the way people interact with your pages after arriving from search results - represent one of the most debated areas of SEO. Do bounce rate, dwell time, pogo-sticking, and click-through rate directly affect Google rankings? Or do they only matter for user experience?