SEO marketing
Package Standard

SEO Marketing Standard Package: What $550 per Month Covers

The Standard package adds two components to the Basic package: two additional articles per month (five total instead of three) and an active organic traffic channel - direct traffic generation from Google, social platforms, and thematic communities running in parallel with the SEO work.

This combination accelerates results compared to content and links alone because traffic signals are part of how Google evaluates page quality. A page that ranks at position 12 and receives regular visits, low bounce rates, and time-on-page engagement moves to position 7-8 faster than an identical page with no traffic history.

Here is what each component delivers each month.

Website Optimisation (Monthly Check)

Same as in all packages: monthly review of new pages for SEO compliance, technical drift check, and Search Console error review. At the Standard level, this check also includes reviewing newly published articles for keyword density and internal linking - confirming that each new article links to relevant service pages and vice versa, creating the content cluster structure that strengthens both.

Article Marketing: 5 Articles per Month

Five articles per month is the content component of the Standard package. The increase from three (Basic) to five is not simply more of the same - it changes the content strategy that is feasible.

What 5 articles per month enables

With three articles per month, content strategy is typically focused on one topic cluster: a series of articles addressing different aspects of one service or product category. With five articles, two content clusters can be developed simultaneously.

For a website selling furniture in Poland, Basic might develop one cluster: "wooden furniture" (buying guides, material comparisons, care instructions). Standard can develop two simultaneously: "wooden furniture" and "custom furniture" - two distinct keyword clusters with different search audiences but both relevant to the business.

Developing two clusters simultaneously builds topical authority faster. Google's quality assessment for a domain in a topic area considers the breadth and depth of coverage: a site with 30 articles across two related topic clusters is evaluated as more authoritative than a site with 18 articles in one cluster.

Content quality standard

Five articles per month maintains the same quality standard as three: keyword-targeted, structured for search intent, minimum 800 words, no keyword stuffing. The additional volume does not reduce individual article quality - topics are researched and outlined before writing, and each article addresses a specific search question.

12-month content output

After 12 months of the Standard package: 60 articles published. That represents meaningful topical authority in most local and regional niches - enough content to rank competitively across a broad keyword set and to begin attracting backlinks naturally as other sites reference your content.

Thematic Links: 2 per Month

Same specification as the Basic package: two active, contextual thematic links placed on topically relevant pages each month. Link quality (topical relevance, DR of linking domain, contextual placement) is identical across packages - the quantity in Standard matches Basic at this tier.

The Standard package scales link quantity in the Premium tier. If your competitive analysis shows that outranking key competitors requires faster link acquisition, this is the primary reason to consider Premium.

Organic Traffic

The Organic traffic component is what distinguishes Standard from Basic. It runs in parallel with SEO content and links, targeting platforms where your audience is already active.

Google search traffic (non-organic)

For target keywords where your site is approaching page 1 but not yet there, we use supplemental traffic methods to send visits to those pages. This builds user engagement signals - time on page, scroll depth, return visits - that influence Google's quality assessment for pages in competitive positions.

This is not paid advertising. It is behavioral signal building through legitimate traffic from thematic communities and platforms, directed at pages that need engagement data to compete for higher positions.

Social platform traffic

Publication of article summaries, key points, or related content in relevant social and community platforms: Facebook groups, Reddit communities (subreddits relevant to your business), LinkedIn for B2B niches, Pinterest for visual products. The goal is referral visits from users with genuine interest in the topic - not artificial clicks.

Thematic community traffic

For businesses with a specific niche audience (furniture buyers, car owners, pet owners, local service seekers), thematic forums and community platforms often have active users searching for exactly what your site offers. We identify and participate in relevant communities with value-adding content that includes contextual references to your site's content.

What traffic signals do for SEO

Google measures user behavior on pages as a quality signal. A page that consistently shows low bounce rates (users staying and reading) and high time-on-page for its ranking position signals relevance and quality. These signals do not directly change positions, but they are part of the quality assessment that determines whether Google pushes a page from position 9 to position 5 or leaves it where it is.

Monthly Position Report

Same format as all packages: keyword list, search volume, current position, month-over-month change. The Standard report also includes traffic source data for the current month - total visits to the site broken down by organic search, social referral, and direct - giving you visibility into the effect of the organic traffic component.

Site Support

Monthly backup and restoration on request, same as the Basic package.

Who the Standard Package Is For

The right fit for Standard:

• Sites that have been running Basic for 3-6 months and are ready to accelerate
• Businesses targeting regional (not just local) keywords where Basic's content volume is insufficient
• E-commerce or service sites where showing up in search faster has direct revenue impact
• Sites in niches where competitors publish content consistently at a volume that Basic cannot match

Choosing between Basic and Standard

The decision comes down to competition level and timeline requirements. If your top 5 competitors have consistent content output (5-10 new articles per month each) and established domain authority, matching them with 3 articles per month is not enough to gain ground. Standard gives you the content volume and traffic signals to compete more effectively.

If your competitors are mostly static sites with no content strategy - local businesses with service pages and no blog - Basic's 3 articles per month is sufficient to build a significant content advantage relatively quickly.

Frequently Asked Questions

What is the difference between the organic traffic component and paid advertising? Paid advertising (Google Ads, Meta Ads) drives traffic through a paid placement mechanism. The organic traffic component in Standard uses non-paid channels - social platforms, communities, thematic forums - to generate referral and direct visits. There is no ad spend involved.

Does the organic traffic component guarantee a specific number of visits? No. Traffic volume from non-organic channels depends on the relevance of the niche to available platforms and communities. We report actual traffic generated each month in the position report.

Can I add the organic traffic component to the Basic package separately? No. Organic traffic is a Standard package component and is not available as a standalone add-on for Basic. The Standard package as a whole is required.

What happens to the content if I downgrade back to Basic? Content published during the Standard package stays on your site and continues ranking. Downgrading stops new article production at the Standard rate (5/month) and removes the organic traffic component. You return to Basic's 3 articles per month going forward.

Does Standard work for e-commerce product pages or only for blog content? Articles in Standard are primarily blog and informational content. They link to your product or service pages, driving organic traffic to those pages from search. Directly optimizing product pages and category pages is part of the monthly optimisation check, not the article marketing component.

How long until Standard shows measurably better results than Basic would have? The additional articles and traffic signals in Standard typically produce measurably faster position movement starting in month 3-4 compared to what Basic would have achieved in the same period. The effect compounds over time - by month 6, the content gap between what Standard and Basic produce becomes significant.