SEO blog covering technical optimization, link building, and content marketing for Google.com and international markets. Practical guides for businesses building organic search visibility across multiple regions and languages. See our services: SEO Optimization and SEO Marketing.
On May 7, 2026, Google officially ended the display of FAQ Rich Results. For webmasters worldwide, the change took effect that day: expanded FAQ snippets - the collapsible Q&A panels under search results - disappeared from SERPs. But does this make FAQ Schema worthless? No. Here's what actually happened and what to do next.
On 15 May 2026, Google published an official guide to optimising for AI search on the Search Central Blog - and the document's central claim has reshaped the conversation in the SEO community: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are not separate disciplines. They are an extension of traditional SEO. For SEO professionals worldwide, the message is clear: the fundamentals have not changed, but the emphasis has.
On 20 May 2026, Google held its annual Google Marketing Live event and announced four new AI-powered advertising formats. While GML is Google's event for advertisers, the announcements directly affect organic search: ads are now embedded inside AI Mode answers, not just placed alongside them.
At Google I/O 2026 (19-20 May), Google announced Information Agents - a fundamentally new search capability. These are AI agents that run continuously, even when the user is offline: they monitor websites, track changes, and notify users about relevant new content without requiring a repeated query.
Starting June 1, 2026, Google Ads is changing its data retention policy. Historical campaign data beyond the new retention window will become inaccessible through the standard interface - with no warnings and no recovery after the deadline.
