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WORK REPORT

Work Report: What You Receive When the SEO Package Is Complete

The work report is the final deliverable of the SEO Optimization package. It is sent after all five stages are finished - site audit, keyword research, content optimization, fixes, and the closing audit. The report documents everything that was done and provides the before/after comparison that lets you verify the results independently.

Here is what the report contains and how to read it.

What the Work Report Includes

Before and after Health Score comparison

The opening section shows the SEO Health Score of your site before work began and the Health Score after all corrections were applied. Both scores are generated from the same audit tool under the same conditions, so the comparison is direct.

A site that starts at Health Score 38 and finishes at 71 shows the effect of the package's five stages numerically. The report explains which specific changes drove the improvement.

Page Health Ratio change

Alongside the Health Score, the report shows the Page Health Ratio - the percentage of pages free of critical and warning-level errors - before and after. This is the most granular measure of how many individual pages improved during the work.

Keyword list for your site

The report includes the keyword map produced in stage 2: every page of your site with its assigned primary keyword, secondary keywords, monthly search volume (country-specific), and keyword difficulty score.

This document stays with you permanently. It can be used independently from our work - for content planning, future SEO campaigns, PPC keyword targeting, or as a baseline for the next audit.

Full list of corrections made

Every change applied during content optimization (stage 3) and fixes (stage 4) is listed by page:

• Title tag: before text → after text
• Meta description: before text → after text
• H1: before text → after text (if changed)
• Images: number of alt attributes added or corrected
• Redirects: chains consolidated, loops resolved
• Technical fixes: canonical corrections, noindex removals, robots.txt changes

This list allows you to verify each change against your live site. If any correction looks incorrect or needs adjustment, you can identify the specific page and element.

Issues outside the package scope

The report includes a section documenting errors that were identified in the audit but not corrected within the package - either because the page was outside the package page count, or because the fix requires infrastructure changes beyond the CMS.

Each item in this section includes the error type, the affected pages, and a recommendation for how to address it. This gives you a complete picture of remaining work if you choose to continue optimization independently or in a future package.

Ranking positions for target keywords (where data is available)

For sites with 3+ months of Google Search Console history, the report includes current ranking positions for the primary keywords assigned in the keyword map. This provides a starting-point benchmark - positions will shift over the 4-12 weeks following the work as Google recrawls and reindexes the optimized pages.

When the Report Is Delivered

The work report is sent within 2 business days of completing the final stage. For packages where fixes require waiting for Google to recrawl corrected pages - particularly indexation fixes that take several weeks to reflect - we send the initial report with a note to follow up on the indexation status at the 4-6 week mark.

Typical total timeline by package:

Package 20 ($199): 10-15 business days from access received to report delivered.

Package 50 ($349): 15-20 business days.

Package 100 ($599): 20-30 business days.

Package BIG ($1,199): 30-45 business days, depending on site complexity.

These timelines assume CMS access is provided promptly at the start of the package. Delays in access provision extend the timeline proportionally.

What "Decent" Level Means

The work report references a target level of "Decent" - a Health Score of 60 or above with no critical errors remaining. This is the minimum quality threshold we aim to reach by the end of the package.

Sites that start with significant technical debt (Health Score below 30, widespread indexation issues, redirect chains across hundreds of pages) may require more than one package cycle to reach "Decent." In these cases, the work report includes a clear statement of where the site stands and what the next recommended steps are.

Sites with a cleaner starting state typically finish above "Decent" - reaching "Good" (75+) or higher after the full package.

How to Use the Report After Delivery

Verify changes on your live site: The corrections list gives you specific page URLs and element changes. Open each page, view the page source or use a browser extension to inspect meta tags and H1 - confirm the changes are live.

Share with your team or other agencies: The keyword map and corrections list are formatted for use outside the context of our work. If you have a content team or another marketing partner, the keyword map provides the keyword assignments they need to maintain content alignment going forward.

Use as a baseline for the next audit: If you run an SEO audit 6-12 months from now - independently or through a future package - the before/after comparison in this report is the reference point. Changes in Health Score or Page Health Ratio since delivery reflect what has improved further or degraded since our work.

Monitor keyword positions over time: The keyword positions in the report are a snapshot taken at delivery. Positions change as Google processes the optimized pages over the following weeks. Checking positions monthly for the first three months gives you visibility into how the optimization is taking effect.

Common Questions About the Report

Can I share the report with my website developer? Yes. The corrections list is designed to be readable by a developer or CMS administrator without SEO background. Each entry specifies the page URL, the element changed, and the before/after values - no interpretation required.

What if I find a correction in the report that does not match my live site? This can happen if the CMS caches pages or if a plugin overwrites meta tags after our changes. Contact us with the specific page and element, and we will check whether the change needs to be reapplied or whether a CMS configuration is overriding it.

Does the report include recommendations for getting more traffic after the package? The work report focuses on what was done and the current state of the site. The issues outside scope section includes items that, if addressed, would continue improving SEO performance. For further traffic growth - particularly off-page factors like link building - this requires a separate engagement.

Will my rankings improve immediately after the package? Rankings shift as Google recrawls and reindexes your optimized pages. This typically takes 4-12 weeks after the work is complete. The work report positions snapshot gives you the starting point; positions a month after delivery will reflect the early effects of optimization.

Can I request changes to the work after receiving the report? The package scope covers a defined set of pages and corrections. If, after reviewing the report, you believe a specific correction was applied incorrectly, we will review it. Requests for additional pages or scope expansions beyond the package are handled as a new or extended package.

What if the Health Score did not improve as much as expected? We document all corrections made and explain the score change in the report. If critical issues were found that required more than one package cycle to resolve - for example, widespread indexation problems that take several months for Google to fully process - the report will clearly state this and provide the follow-up plan.