SEO marketing costs for a website | SEO promotion price list

SEO Marketing Pricing: How to Choose Between Basic, Standard, and Premium

The three SEO Marketing packages are structured around monthly engagement - a continuous campaign of content production, link building, and site optimization rather than a one-time project. The right package depends on the level of competition you face, how quickly you need results, and what budget you can sustain consistently over 6-12 months.

Here is how to evaluate which package fits your situation.

What Determines the Right Package

Competition level is the primary factor

The most important variable is not your site's current state - it is the state of your competitors. Check the top 5 Google results for your main target keyword:

• Competitor sites with DR below 35, fewer than 50 articles, and inconsistent content publishing: Basic is sufficient to build a competing presence over 6-9 months.
• Competitors with DR 35-55, 50-150 articles, and regular content: Standard gives you the content volume and traffic signals to compete within 6-12 months.
• Competitors with DR 55+, 150+ articles, consistent link building, and years of domain history: Premium is required to close the gap within a reasonable timeline.

Timeline requirements affect the choice

SEO is a compounding process. Results build over time, and the rate of compounding depends on the monthly input:

• Basic (3 articles, 2 links/month): page 1 entry for target keywords typically at month 6-9 for low-to-moderate competition
• Standard (5 articles, 2 links + organic traffic): page 1 entry at month 4-7 for moderate competition
• Premium (15 articles, 10 links, full channel package): page 1 entry at month 3-5 for moderate competition; competitive positioning in high-competition niches at month 6-12

If your business needs organic traffic to perform within 3 months, no SEO package delivers that - paid advertising fills the short-term gap while SEO builds. If your timeline is 6-12 months, Basic and Standard are realistic. If you can sustain a 12+ month campaign, all three packages produce strong results, with Premium producing them fastest.

Package Basic - $350 per Month

For: Small local businesses, new sites, simple local promotion tasks.

Monthly deliverables:

• Monthly site optimisation check (new pages, technical drift, Search Console errors)
• 3 articles targeting specific search queries for your business
• 2 thematic dofollow links on topically relevant pages
• Monthly position report (keywords, volume, positions, month-over-month change)
• Site backup and support

What Basic builds over 12 months: 36 articles covering 36 keyword clusters, 24 thematic links, a stable optimised site with monthly compliance maintenance.

Who should not start with Basic: Sites in competitive national or regional niches where competitors publish 5-10 articles per month and have DR 50+ domains. In those cases, Basic's output cannot match the competition's pace, and results will be slow.

Package Standard - $550 per Month

For: Growing businesses, regional (not just local) keyword targets, sites that need content volume and traffic signals simultaneously.

Monthly deliverables:

• Monthly site optimisation check with internal linking review
• 5 articles across up to 2 content clusters
• 2 thematic dofollow links
• Organic traffic: social platform, thematic community, and referral traffic directed at target pages
• Monthly position report with traffic source breakdown
• Site backup and support

What Standard adds over Basic: Two additional articles per month, plus the organic traffic channel. The traffic channel builds user engagement signals on pages approaching page 1 - which accelerates position improvement beyond what content and links alone produce.

What Standard builds over 12 months: 60 articles across multiple keyword clusters, 24 thematic links, consistent engagement signals on high-priority pages.

Package Premium - $1,250 per Month

For: Competitive markets, national or large-regional keyword targets, sites where organic search is the primary acquisition channel.

Monthly deliverables:

• Monthly optimisation check with technical improvement assessment
• IP hosting adjustment (geolocation signal for target market)
• Behavioural factor work on high-priority ranking pages
• Page relinking (systematic internal link authority distribution)
• 15 articles across multiple content clusters
• 10 thematic links, including placements on established domains (DR 20-40)
• Organic traffic (scaled to Premium volume)
• 1 satellite site created
• Monthly position report with full traffic source breakdown
• Site backup and support

What Premium adds over Standard: 10 additional articles (3x Standard rate), 8 additional links (5x Standard rate), behavioural factor work, internal relinking, IP hosting, and satellite site creation. The combination of these channels produces the fastest position growth of the three packages.

What Premium builds over 12 months: 180 articles establishing topical authority across a broad keyword space, 120 thematic links, 12 satellite sites building an owned link ecosystem, systematic internal authority distribution.

How to Switch Between Packages

Packages can be upgraded or downgraded at the start of any monthly billing cycle. There is no penalty for changing.

Upgrading (Basic → Standard, Standard → Premium): All previous work - articles, links, site optimisation - continues contributing. Upgrading adds the higher-package components going forward. The content and domain authority built at the lower package level is the foundation for the upgraded package.

Downgrading (Premium → Standard, Standard → Basic): Future monthly deliverables reduce to the lower package scope. Previously published articles and acquired links remain in place and continue ranking. The accumulated SEO work does not disappear, but growth decelerates without the higher input volume.

What Is Not Included in Any Package

All three packages are SEO marketing services. They do not include:

• Website redesign or development: Layout changes, new features, platform migrations.
• Paid advertising (PPC): Google Ads, Meta Ads, or other paid placement campaigns.
• One-time technical SEO audit and fixes: These are covered by the separate SEO Optimization package. If your site has significant technical problems, we recommend starting with the one-time SEO Optimization package before beginning a monthly marketing engagement.
• Translation of content: Articles are produced in the language of the target market for your package version. If you need content in multiple languages, each language version is handled through the respective regional package.

Starting the Package

After selecting a package, the process begins with:

1. Initial site review: We assess the current state of the site, keyword opportunity, and competitive landscape to confirm the package scope and set the initial keyword targets. 2. CMS access: Provided for the monthly optimisation component (same as for the SEO Optimization package - title tags, meta, alt attributes, redirects). 3. Month 1 execution: Site optimisation check, first articles published, first links placed, organic traffic component activated (Standard and Premium). 4. End of month 1 report: First position report delivered with baseline keyword positions.

There is no setup fee. The monthly package price covers all components listed for the selected tier.

Frequently Asked Questions

Is there a minimum contract period? Packages are month-to-month. There is no minimum commitment. However, SEO timelines require 4-6 months minimum to show meaningful position movement. Starting and stopping within 1-2 months produces no measurable SEO benefit and is effectively a sunk cost.

How is the monthly payment structured? Payment details are confirmed during the order process. Billing is monthly, at the start of each cycle.

Can I combine the SEO Optimization package (one-time) with an SEO Marketing package (monthly)? Yes, and this is the recommended sequence for sites with technical issues. Start with the SEO Optimization one-time package to establish a clean, well-optimised foundation. Then start the monthly SEO Marketing package to build content authority and link profile on that foundation.

What if my site is in a very competitive niche - is Premium enough? For the most competitive niches nationally (finance, insurance, major e-commerce categories in large markets), Premium is a strong foundation but results may take 12-24 months to reach top-5 positions for primary keywords. We assess competition level before the engagement starts and provide honest timeline estimates based on what we see in the SERP.

Can I target multiple countries with one package? Each package version targets one market (one language, one country). For multi-market campaigns, each market requires its own package - the content, links, and optimization are market-specific. Regional packages (pl-PL, ru-UA, uk-UA, en-PL, etc.) are available at the same pricing tiers.