SEO Marketing | WORK REPORT

SEO Marketing Work Report: What You Receive Each Month

Every active SEO Marketing package includes a monthly position report. It shows which keywords your site ranks for in Google, what positions those keywords hold, and how positions have changed since the previous report. This is your primary visibility into what is happening with your site in search.

Below are real report examples from active clients, followed by an explanation of how to read the report and what to track month over month.

Real Report Examples

[KEEP EXISTING SP PAGE BUILDER ELEMENTS: stolikrzeslo.com, vsekolesa.kiev.ua, tokarnie-raboty.com.ua report blocks with PDF links]

stolikrzeslo.com - Natural wood furniture store, Poland, Kraków. vsekolesa.kiev.ua - Car tires shop, Ukraine, Kyiv. tokarnie-raboty.com.ua - Metal turning services, Ukraine, Kyiv.

These reports show the standard format: keyword list, search volume per keyword, and current Google position for each. The format is consistent across all packages and all markets.

What the Monthly Report Contains

Keyword list

The keyword list in the report is the set of search queries we are tracking for your site - the same keywords assigned during the initial optimization stage of your package. Each keyword represents a query your target audience types into Google.

For a furniture store in Kraków, tracked keywords might include: "wooden furniture Kraków", "custom table Poland", "natural wood chairs online". For a tire shop in Kyiv: "car tires Kyiv", "buy winter tires Ukraine", "tire fitting Kyiv price".

The keyword list is fixed for the duration of the package (typically 3-6 months) and updated when we add new content or adjust the content strategy based on ranking performance.

Search Volume

Search Volume is the number of times a keyword is entered into Google per month in the target region. A keyword with Search Volume 500 is typed approximately 500 times per month in the target country.

Search Volume is a context metric - it tells you the size of the audience searching for that term. A keyword with volume 200 that converts at 5% is worth more than a keyword with volume 2,000 that converts at 0.1%.

Volume figures in the report come from Google Keyword Planner and Ahrefs, filtered for the target country. For Polish market campaigns, volume reflects Google.pl searches. For Ukrainian market campaigns, volume reflects Google.ua searches.

Position

Position is where your page ranks in Google's search results for each keyword at the time the report is generated. Position 1 = first organic result. Position 10 = last result on page 1. Position 11 = first result on page 2.

Positions fluctuate. A keyword that ranks at position 7 one week may rank at 5 or 9 the next week - this is normal for keywords that are not yet in stable positions. Stable ranking (consistent within ±2 positions over 4 weeks) indicates established search authority for that keyword.

Month-over-month comparison

The report shows positions from the current month alongside positions from the previous month. The delta - how many positions changed - indicates progress or regression.

For a new site or a site starting from low positions (50+), the first 2-3 months of a marketing package typically show movement from positions 40-80 toward positions 11-30 (page 2-3). Reaching page 1 (positions 1-10) for competitive keywords takes 4-12 months depending on market competition.

How to Read Position Data Correctly

Page 1 vs. page 2 difference in traffic

The difference in organic click-through rate between position 10 (bottom of page 1) and position 11 (top of page 2) is significant. Studies of Google search behavior consistently show that page 1 captures 90%+ of clicks for most queries, while page 2 captures less than 5%.

This is why keywords in positions 11-20 are the highest priority for content and link-building efforts - they are the closest to generating actual traffic.

Branded vs. non-branded keywords

Some keywords in the report include your business name ("YositeUp SEO"). These are branded keywords - users already know your brand and are searching for you directly. Branded keywords typically rank well naturally and do not reflect the competitive SEO work we do on non-branded terms.

Non-branded keywords ("SEO optimization Poland", "website promotion price") are the primary indicators of organic growth. These represent users who do not know your brand yet but are searching for what you offer.

Zero volume keywords that still matter

Some keywords in the report have very low search volume (10-30 per month) but high commercial value. A query like "custom oak dining table Kraków" may have volume 30, but those 30 people are likely buyers, not researchers. Low-volume commercial keywords often outperform high-volume informational keywords in actual conversion.

What Progress Looks Like Month by Month

Month 1-2: On-page optimization applied. Initial articles published. First positions appear for new keywords - often in the 40-100 range. Existing rankings may fluctuate as Google processes site changes.

Month 3-4: Articles begin accumulating engagement signals. Thematic links start contributing. Keywords that were in the 20-50 range typically move to 11-20 range (page 2).

Month 5-6: For competitive keywords, page 1 entry begins. For lower-competition keywords, stable page 1 positions. Monthly position report shows consistent upward movement across the keyword set.

Month 6+: Compounding effect. Each new article and link adds to topical authority. Keywords that reached page 1 begin moving toward top-5 positions. New keyword clusters added to the strategy.

This is typical progression for markets with moderate competition. Highly competitive niches (legal, finance, e-commerce with large players) take longer. Local niches (services in a specific city) often move faster.

Frequently Asked Questions

How often is the report sent? Once per month. The report reflects keyword positions as of the reporting date. Positions are measured at a specific point in time - daily fluctuations are not tracked in the monthly report.

What if positions drop in a given month? Position drops happen and do not automatically indicate a problem. Google updates its algorithm regularly, and fluctuations of ±3-5 positions are normal. Drops of 10+ positions for multiple keywords simultaneously warrant investigation - we note these in the report and explain the likely cause.

Can I request tracking for additional keywords? Yes. If there are keywords you want to track that are not in the current list, let us know. We assess whether they fit the content strategy and add them to the tracking set if appropriate.

Do positions in the report reflect my location? Positions can vary slightly by geographic location within a country. The report reflects positions from our measurement location, which is calibrated to the target market (Poland for pl-PL campaigns, Ukraine for ua campaigns). For local keywords (city-specific queries), positions from a user in Kraków may differ slightly from a user in Warsaw.

What is the minimum number of months to see results? For a new or under-optimized site, meaningful position movement typically begins in month 2-3. Page 1 rankings for target keywords typically appear in month 4-6 for moderate-competition keywords, and month 8-12 for competitive keywords. SEO is a cumulative process - the longer the campaign runs, the stronger the compounding effect.