Analysis of competitors' websites
Google search results are a field of constant competition between different solutions and approaches. Every day, a huge number of websites try to attract users' attention and secure a place in Google's top results. It is important to understand that each business area has its own subtleties in search results. Without studying your competitors strategies, it is impossible to understand which pages or tools work well and which are useless for your business. That is why analysing competitors' websites is an important step in successful SEO promotion.
The goal of such analysis is not simply to copy other people's solutions, but to create your own based on effective existing solutions. The main task of an SEO specialist is to understand why certain websites remain at the top and how they attract targeted traffic. Competitors have already spent resources to get to the top, and their successes or mistakes are a source of useful information.
Popular queries are not always a guarantee of traffic and not always a guarantee of a deal. Which keywords bring traffic to your competitors? What site structure do they use? What articles, blocks, or types of content are most in demand? How many external links do they use, and how do they collect channels for placement? What technical parameters affect their stability in search results?
As a rule, Google evaluates a website in a specific direction that it corresponds to. This means that your website only competes with similar content or services. And if your competitors publish useful articles, maintain active blogs, develop sections with reviews, and it works, you need to take this into account. Without analysing these elements, it is impossible to understand why they have achieved good positions in search results.
The YoSiteUp team conducts SEO analysis of competitors before starting work on website promotion. This helps to create an effective website promotion strategy. It is necessary to evaluate not only the visible parameters of the website, but also hidden factors: loading speed, adaptability, image optimisation, internal linking, and user behaviour.
How to Use SEO Competitor Analysis to Improve Your Site in Google
When analysing a website, it is important not just to collect data, but to use the information wisely to improve your project. The information obtained will help you identify key areas for optimisation, strengthen weak points and implement new solutions that have already proven their effectiveness in practice. This allows you to act not blindly, but based on specific metrics and comparisons.
One of the most powerful solutions is keyword analysis. With the help of special services (Ahrefs, Semrush, Serpstat, or others), you can find out which queries your competitors are promoting, which pages bring them the most traffic, and which topics are most interesting to their audience. Based on this data, you can expand or improve your keywords by adding missing high-performance queries.
In addition to keywords, it is important to study the structure of the content. How are your competitors' pages designed? Do they have SEO-optimised titles, subheadings, tables, lists, infographics? Perhaps they use interactive elements, videos, or diagrams that improve user engagement. By using the best solutions, you can improve your own content, making it more useful and convenient for your target audience — and therefore more attractive to Google.
External SEO optimisation is another important aspect. By analysing competitors' links, you can determine which resources they collaborate with, where they publish articles, and which platforms provide them with authority and traffic. This helps you build your own link building strategy and find reliable sources of high-quality external links that will increase your website's authority.
Behavioural factors should not be forgotten either. Comparing metrics such as time spent on the site, page depth and bounce rates allows you to understand which elements of the interface or content retain users and which ones scare them away. By optimising your site based on this data, you can increase visitor engagement and, as a result, improve your search engine rankings.
The YoSiteUp team not only collects data about your competitors, but also interprets it in the context of your business. We help you understand which steps will have the greatest effect on your website. Based on our analysis, we develop SEO strategies that allow you not only to catch up with the leaders in your niche, but also to surpass them in search results.
