Cost of SEO optimization in Poland | Pricing for SEO optimization for Google PL

SEO Optimization Pricing for Polish-Market Sites

The SEO Optimization packages are structured by page count. Every package includes the same five stages of work - site audit, keyword research, content optimization, technical fixes, and a final work report. For Polish-market sites, the same process applies, with keyword research and content optimization calibrated to Google.pl and Polish search behavior.

This page explains how to choose the right package for your Polish-market site and provides context on pricing relative to the Polish market for SEO services.

Pricing in PLN Context

Package prices are in USD. For Polish clients paying in PLN, the current exchange rate context: $199 ≈ 800 PLN, $349 ≈ 1,400 PLN, $599 ≈ 2,400 PLN, $1,199 ≈ 4,800 PLN at approximate 2025 exchange rates. Exact PLN equivalent depends on the exchange rate at time of payment.

Polish SEO agencies typically charge 1,500-4,000 PLN per month for ongoing retainer SEO services. This package is a one-time optimization - not a monthly retainer. The scope is defined (five stages, your page count), the timeline is defined (10-45 business days depending on package), and the deliverable is a documented before/after with a keyword map you retain permanently.

For Polish businesses evaluating SEO spend, the comparison is not between this package and a monthly agency retainer - it is between paying once for a complete technical and on-page foundation versus paying monthly for activities that may or may not address the underlying technical barriers your site has.

How Package Size Is Determined

Page count for the package is the number of indexable pages on your site - pages that Googlebot can crawl and that appear in the Google index. This is not the number of pages in your CMS.

Check your indexable page count in Google Search Console: go to Index → Pages → Indexed. This is the number Google has actually processed for your site's domain.

Pages that count toward your package size:

• Service pages and product pages
• Blog posts and articles (published and indexed)
• Category and subcategory pages
• Landing pages, about page, contact page, informational pages

Pages that do not count:

• Pages blocked by `noindex` or `robots.txt` (including Joomla or PrestaShop pages that were set to noindex)
• Technical duplicate URL variants (www vs. non-www, http vs. https - these are not additional pages, they are redirect targets)
• PrestaShop supplier, manufacturer, or tag pages that have been set to noindex in PrestaShop's SEO configuration
• Shoper filter pages that are blocked from indexation

If your GSC shows an unexpectedly low Indexed count, this may itself be a technical issue identified and resolved in the audit. In these cases, the package covers the indexable page count at the time work begins.

Package 20 - For Sites Up to 20 Pages ($199 / ~800 PLN)

The right choice for Polish small business sites: a local service provider with a homepage, 5-8 service pages, an about page, and a contact page. A medical practice, law firm, accounting office, beauty salon, or construction company with a standard brochure site.

At Package 20, many Polish business sites have all or most of their indexable pages within the 20-page scope. A Polish freelancer or sole trader with a portfolio site, a local restaurant with a menu and reservation page, or a startup with a product and pricing page are all typical Package 20 sites.

What is included:

• SEO site audit across all pages (Google.pl data, Polish CMS configuration review)
• Keyword research and mapping for up to 20 pages - Polish-language keywords and/or Polish-market English keywords, calibrated to Google.pl volumes using Senuto and Semrush Polish database
• Content optimization (title, meta, H1, H2, images, internal links) on each page
• Technical fixes: indexation errors, redirect chains (including Polish hosting migration cleanup), mobile usability, canonical corrections
• Final work report with before/after Health Score, keyword map, and full corrections list

Timeline: 10-15 business days from CMS access confirmed.

Package 50 - For Sites of 20 to 50 Pages ($349 / ~1,400 PLN)

The right choice for: Polish service companies with multiple service categories, local businesses with an active blog (10-30 published posts), WordPress or Joomla sites that have grown organically over several years, small PrestaShop stores with 20-40 product or category pages.

At this scale, the keyword map extends to category-level pages and blog posts - which in Poland frequently have no keyword intent because they were written for users without an SEO brief. Polish company blogs often contain news posts and product announcements that attract no organic search traffic because they target no search queries. The keyword research stage identifies which blog posts can be re-targeted to Polish search queries and which cannot.

What changes compared to Package 20:

• Keyword research covers category pages and subcategories, not just service pages
• Blog post optimization: existing posts are re-evaluated and on-page elements adjusted to target Polish search queries
• Internal linking audit covers cross-category link structure

Timeline: 15-20 business days.

Package 100 - For Sites of 50 to 100 Pages ($599 / ~2,400 PLN)

The right choice for: established Polish service businesses (lawyers, accountants, clinics, construction firms with multiple service lines), Polish e-commerce with a medium catalogue, WordPress or Joomla sites with 40-80 published blog posts, PrestaShop stores with organized categories across 50-100 product pages.

At 50-100 pages, template-level issues become significant for Polish sites. Polish Joomla sites built by agencies often use templates that generate title tags and canonical tags from a shared PHP template file. An error in that template - a canonical tag pointing to the homepage, a title pattern that reverses keyword order - appears across every page generated by that template. Fixing the template resolves it for all affected pages at once, which is only efficient at the 100-page scale where the impact is large enough to justify template-level work.

Package 100 includes:

• Template-level audit and fixes for Joomla and PrestaShop themes
• Keyword clustering: identifying Polish-market content clusters where related pages reinforce each other's topical authority
• Priority ranking: highest-traffic and highest-commercial-value Polish-market pages processed first

Timeline: 20-30 business days.

Package BIG - For Sites Over 100 Pages ($1,199 / ~4,800 PLN)

The right choice for: large Polish service portals, Polish content publishers, PrestaShop or Shoper stores with 100+ products and categories, Polish B2B companies with extensive service documentation and case study content.

At this scale, fully manual page-by-page processing is not feasible within the package budget. We use automated crawl tools (Screaming Frog or Sitebulb) for data collection and apply corrections in priority order: critical errors first, high-traffic pages next, then remaining pages by priority.

Polish e-commerce sites at this scale - particularly PrestaShop stores with extensive product catalogues - commonly have redirect chain histories from multiple domain migrations, filter page URL proliferation, and canonical tag gaps across hundreds of product pages. Package BIG addresses these systematically.

What Package BIG adds for Polish sites:

• Full-site crawl with manual review of high-priority pages, category templates, and product templates
• Systematic redirect chain consolidation across the full URL history (including Polish hosting migration redirect accumulation)
• PrestaShop filter page handling: canonical tag strategy for filter URL combinations
• Canonical and hreflang validation across all language versions (Polish, English Polish-market, and others)
• Schema validation across all template types

Timeline: 30-45 business days.

Which Package Suits Polish Business Types

Local service businesses (lawyers, accountants, doctors, plumbers, electricians, tutors): Package 20 in most cases. Polish local service businesses rarely exceed 20 indexed pages. The primary value is keyword research for local Polish city queries and fixing technical barriers that prevent Google.pl from indexing and ranking the existing pages.

Polish e-commerce (clothing, home goods, electronics, beauty products): Depends on catalogue size. A Shoper store with 30 product categories and 50 products: Package 50 or 100. A PrestaShop store with multiple product lines and 100+ SKUs: Package 100 or BIG.

Polish B2B service companies (IT, marketing, HR, logistics): Package 50 or 100. Polish B2B sites typically have 30-60 pages (services, case studies, blog, team pages) and benefit significantly from keyword research that maps Polish-market business queries to specific pages - most Polish B2B sites were built without any keyword strategy.

Polish real estate and property agencies: Package 50 or 100. Property portals or agencies with city-specific listing pages may have 50+ indexable pages per city. These sites also benefit from local keyword research that identifies city-district-level query opportunities.

Polish content publishers or news sites: Package 100 or BIG. Sites with large article archives benefit from template-level optimization and systematic keyword mapping across content categories.

What All Packages Share

Regardless of which package you choose, the process is identical: 1. CMS access provided - we connect to your Polish WordPress, Joomla, PrestaShop, Shoper, or other CMS 2. Stage-by-stage work in the same sequence for every package 3. Every change documented with before/after values 4. Keyword map delivered with Polish-market data (Senuto / Semrush Polish database) 5. Second audit at the end to compare Health Score and Page Health Ratio

How to Choose Between Two Packages

If your Polish site has exactly 20 pages but you are actively publishing new content: Package 50 gives you room for new pages without needing an additional package when the next 10-15 posts go live.

If your PrestaShop store has 45 product pages plus 20 category pages: Count only the pages that are indexed in GSC. If PrestaShop's supplier and tag pages are already blocked by noindex, your effective scope may be 30-40 pages - Package 50 covers it.

If you are unsure: Check Google Search Console (Index → Pages → Indexed) for your current indexed count. If you do not have GSC set up for your Polish domain, we can help you verify the indexed count at the start of the package.

Frequently Asked Questions

Are prices in USD? Can I pay in PLN? Prices are listed in USD. Payment processing and currency are confirmed during the order process. PLN equivalent at current exchange rates is approximately 4x the USD price.

How does this compare to hiring a Polish SEO agency? Polish SEO agencies typically charge on a monthly retainer basis - 1,500-5,000 PLN/month for ongoing work. This package is a one-time engagement with a defined scope and timeline. The package addresses technical foundations; ongoing content production, link building, and monthly reporting are separate activities that a Polish agency retainer may include. This package and an agency retainer serve different functions.

Can I order for a site built by a Polish agency that I no longer have full admin access to? The package requires CMS admin access. If your site was built by a Polish agency and you need to retrieve admin credentials, that should be resolved before ordering. We can begin as soon as working credentials are confirmed.

Does the package cover Polish-language pages and English Polish-market pages separately? Yes. If your site has both Polish-language (pl-PL) and English Polish-market (en-PL) pages, both are covered within the total page count. Keyword research for each language version is done separately - Polish-language keywords from Senuto data, English Polish-market keywords from Semrush and Ahrefs Polish database.

What if the audit finds my Polish site has more indexed pages than I thought? Some Polish CMSs (particularly Joomla with archive pages, PrestaShop with supplier/tag pages, WordPress with tag archives) index more pages than site owners expect. If the indexed count exceeds your package scope, we discuss options: upgrading to the next package, or proceeding with the current package scope and documenting the additional pages in the work report.

Is there a discount if I have two Polish sites to optimize? Multi-site pricing is handled case by case. Contact us with details of both sites and we will discuss options.