SEO marketing
Package Basic | Poland

SEO Marketing Basic Package for the Polish Market: What $350 per Month Covers

The Basic package is the entry point for ongoing monthly SEO marketing aimed at Google.pl. At $350 per month (approximately 1,400 PLN at current rates), it is structured for Polish small businesses and local service providers where the primary goal is establishing consistent organic visibility on Google.pl - getting Polish-market pages to rank for relevant Polish-language queries and building the content foundation that makes higher positions achievable over time.

Here is exactly what happens each month in the Basic package for a Polish-market site.

Website Optimisation (Monthly Check)

Every month, we review your site's pages for compliance with current Google requirements, with attention to the specific characteristics of Polish CMS environments.

New content compliance for Polish pages

Any pages added to the site since the last monthly check are reviewed for correct title tags, meta descriptions, H1 headings, and image alt attributes. For Polish-market pages, this includes:

• Checking that title tags follow Polish-market click behavior: brand position, keyword placement, and length calibrated to Google.pl snippet truncation
• Verifying that Polish keyword forms in H1 headings use the correct grammatical case (nominative for most queries, but not always - keyword research may identify accusative or genitive search forms as dominant on Google.pl)
• Confirming alt attribute text on new images follows the Polish-language keyword strategy assigned during the initial optimization stage

Technical drift in Polish CMS environments

Polish business sites most commonly run on Joomla (particularly sites built by Polish web studios in the 2012-2019 period), WordPress (the dominant platform for newer Polish sites), PrestaShop (for Polish e-commerce), and Shoper (Polish-market specific e-commerce platform). Each has specific ways in which plugin or template updates can overwrite previously set SEO fields.

The monthly drift check catches cases where a Joomla update reset page metadata to template defaults, where a WordPress plugin update overwrote Yoast-set title tags, or where a Shoper platform update changed meta description behavior. These resets are more common than expected and can undo SEO work quietly without any visible change to the site's frontend.

Search Console error review - Google.pl specific

Monthly review of Google Search Console for newly flagged indexation issues, mobile usability errors, or Core Web Vitals regressions. For Polish-market accounts, we filter GSC data to Poland to identify issues specific to Google.pl crawling and indexation - including any Polish-market-specific crawl delays that may have appeared.

Article Marketing: 3 Polish-Language Articles per Month

Three articles per month is the content production component of the Basic package. For Polish-market campaigns, these articles are written in Polish and target Google.pl queries your Polish-speaking customers use.

Keyword selection using Senuto data

Topics for Polish-market articles are selected using Senuto as the primary keyword data source for Google.pl volume, supplemented by Google Search Console data from your account filtered to Poland. The selection process:

1. Identify queries with real Polish-market search volume - Senuto's Polish database often reveals long-tail queries that broader tools underestimate for the Polish market 2. Filter for difficulty accessible at your domain's current authority on Google.pl - new Polish-market domains typically target keywords with difficulty below 30-35 (Senuto scale) in the first 6 months 3. Match search intent to what the article will actually provide - informational Polish-language queries ("jak wybrać...") for blog content, commercial Polish queries ("cena...", "zamów...") for service or product pages

What 3 Polish-language articles per month builds

Three articles per month in Polish means approximately 36 Polish-language keyword-targeted articles in the first year. For a small Polish business operating in a local market (Kraków, Wrocław, Gdańsk, Łódź, or any city-level geography), 36 articles covering 36 distinct Polish-language keyword clusters builds a content foundation that meaningfully differentiates the site from typical Polish small business competitors - most of whom have no blog content or have a few articles published years ago without keyword strategy.

A Polish furniture store starting with the Basic package targeting Kraków-area furniture queries could, after 12 months, have:

• 12+ articles covering product category queries ("drewniane stoły Kraków", "krzesła na zamówienie Małopolska")
• 12+ articles answering informational queries that Polish furniture buyers ask before purchasing ("jak dbać o drewniany stół", "jakie drewno na meble do jadalni")
• 12+ articles covering comparison and inspiration content that attracts top-of-funnel Polish buyers

This is not a theoretical example - it reflects the content strategy structure used in the stolikrzeslo.com campaign.

Article structure for Polish SERP performance

Polish-language articles for Google.pl are structured differently from global English content in several practical ways:

• H1 and H2 headings use Polish keyword forms in the grammatical case appropriate for the query - Polish is a highly inflected language and the dominant search form (what users type) is not always the nominative
• Article length follows Polish-market SERP composition - competing pages in the Polish SERP for your target queries often perform at 700-1,200 words; we calibrate to the competitive length threshold, not a fixed word count
• Internal linking connects new articles to your Polish service pages using Polish anchor text, building topic clusters that reinforce both the article's authority and the target service page's authority on Google.pl

Polish content publishing schedule

Three articles per month means publication approximately once per week. For Polish sites, consistent publication frequency is important - Google.pl processes new content from Polish domains and an irregular publication pattern (three articles in one week, then nothing for six weeks) sends weaker freshness signals than a regular weekly schedule.

Thematic Links: 2 per Month on Polish-Domain Sites

Two thematic links per month is the off-page component of the Basic package. For Polish-market campaigns, these links are placed on Polish-domain sites - sites with .pl domain extensions or sites operating in Polish that are recognized by Google as relevant to the Polish market.

Why Polish-domain thematic links matter for Google.pl

Google evaluates the geographic and topical relevance of linking domains as part of its assessment of a page's authority for market-specific queries. A link from a Polish-language thematic site (a Polish furniture publication, a Polish home decoration blog, a Polish industry directory for the relevant sector) signals Polish-market relevance in a way that a link from an English-language domain does not.

For stolikrzeslo.com-type campaigns (Polish furniture, local Polish market), links from Polish home decor sites, Polish woodworking communities, and Polish interior design publications are the most topically and geographically aligned linking sources available.

What the links look like in practice

Basic package thematic links are placed on newly created thematic pages on established Polish content platforms or partner sites - not on high-DR Polish publications (those belong to higher-tier packages). Each link placement includes contextual Polish-language text so the link reads naturally to Polish readers.

Domains are vetted for topical relevance to your business, Polish-market orientation, and absence of obvious link spam signals. We do not place links on domain-level Polish link directories or on Polish sites that primarily host bought links.

What 2 links per month builds for Google.pl

Two Polish-domain thematic links per month means 24 new topically relevant Polish-market links in the first year. For a Polish local business in most city-level and regional categories - furniture in Kraków, construction services in Wrocław, accounting services in Gdańsk - this link volume combined with 36 articles produces measurable domain authority improvement in Google.pl's assessment and keyword position growth toward page 1.

For Polish national e-commerce keywords in competitive categories, 2 links per month is a foundation-building rate rather than a competitive-parity rate. In those cases, we recommend starting with Basic to establish the content and link baseline and discussing scaling to Standard or Premium as the domain's Google.pl authority profile develops.

Monthly Position Report

At the end of each month, you receive a position report showing:

• Each tracked keyword - in the Polish-language search form used by Polish users on Google.pl
• Monthly search volume for that keyword on Google.pl (Senuto-sourced)
• Current Google.pl position
• Change from previous month (+/- positions)

As new Polish-language articles are published and their target queries are added to the tracking set, the report grows each month. After 12 months of the Basic package, the position report for a Polish-market site typically covers 30-50+ tracked Google.pl queries across the article-published content.

Site Support

Monthly backup and restoration on request. The same backup specification as the standard package - a safety net against hosting issues, plugin failures, or accidental deletions. Particularly relevant for Polish sites on shared hosting plans (home.pl, nazwa.pl, cyber-folks.pl) where occasional hosting-side incidents affect file integrity.

Who the Basic Package Is For - Polish Market Context

The right fit for Basic in Poland:

• Polish small businesses with local city-level keyword targets (furniture in Kraków, plumber in Wrocław, accountant in Gdańsk, etc.)
• Polish sites with no prior keyword strategy and a small content footprint (under 30 pages, no blog)
• Budget where 1,400 PLN/month is the sustainable marketing spend
• Polish niches where the top 5 competitors on Google.pl have DR below 35 and have not been consistently publishing content

Signs the Basic package may be insufficient for your Polish-market situation:

• Your main Polish competitors rank with DR 40+ domains and have been publishing Polish-language articles for 2+ years
• You are targeting national Polish keywords (not city-level), where Varsovian or national-reach Polish sites set the competition standard
• The Polish category you are in has a heavy Local Pack presence that requires Google Business Profile investment alongside organic SEO

Frequently Asked Questions

Are the 3 articles written in Polish or in English? For the en-PL package, articles are written in Polish - targeting Polish-language queries on Google.pl. The "en-PL" label refers to the site's version language for the yositeup.com service pages, not the language in which your campaign content is produced.

How does the Basic package compare to what Polish SEO agencies charge? Polish SEO agencies typically charge 1,500-4,000 PLN per month for comparable monthly SEO services, with larger agencies starting at 3,000 PLN+ for content-plus-links packages. The Basic package at approximately 1,400 PLN is positioned at the entry end of the Polish agency pricing range, with the advantage of full English-language reporting and communication.

Can I switch to Standard or Premium if the Basic package is producing results and I want to accelerate? Yes. Upgrading takes effect at the start of the next monthly cycle. All Polish-language articles published and all Polish-domain links acquired during the Basic package continue contributing fully when you upgrade - the campaign history on Google.pl carries over.

What happens to positions on Google.pl if I cancel the package? Articles published on your site during the Basic package continue to rank on Google.pl after cancellation. Polish-domain thematic links acquired during the campaign continue contributing to your domain's Google.pl authority profile. Growth decelerates without new content and links, but existing positions are not automatically lost.

How do I know which Polish keywords to track from the start? Keyword selection is part of the initial optimization stage that precedes the monthly marketing package. Before month 1 of the Basic package begins, we conduct keyword research for your Polish-market site and establish the initial tracking set - you do not need to provide keyword lists yourself.