Poland has become one of the larger hubs for outsourced digital marketing talent serving Western clients, and a growing share of that work involves managing Google Ads accounts for businesses based in the United States and United Kingdom. If your agency handles a client running Local Service Ads in either country, there is a live, confirmed Google bug you need to check for right now.
Local Service Ads is not available to Polish businesses themselves - Google's current market list covers the US, UK, Canada, Germany, France, Spain, Ireland, Belgium, the Netherlands, Austria, Switzerland, and Italy, with Poland notably absent. That makes this a client-management issue for Poland-based teams rather than a direct one, but the operational impact on the client side is the same regardless of where the agency sits.
What the Bug Actually Does
Since around September 1, 2026, Local Service Ads accounts have been losing their connection to the associated Google Business Profile without any change on the advertiser's or agency's end. Google's Ads Liaison, Ginny Marvin, confirmed it directly: "We identified a bug and are actively working to resolve it." She also noted the bug has nothing to do with the separate, ongoing migration of Local Service Ads into the main Google Ads platform.
For an agency managing the account, the visible symptoms are:
- The Local Service Ads panel no longer shows the client's Google Business Profile as linked.
- Business Verification flips from "Complete" back to "In Progress" with no clear next step.
- Attempting to open the Google Business Profile link from inside LSA settings can return a 500 error.
- The client's ad stops appearing in search results and generates zero new leads while unlinked.
- Some accounts have stayed down for 2.5 days or longer before a fix.
Client Accounts to Check First
If your agency manages more than one Local Service Ads account, prioritise checking Service Area Business (SAB) setups - businesses without a fixed storefront address on file. One reported case linked the bug to a license renewal on an SAB account, and the missing address field appears connected to the fault. If you recently renewed a client's business license or updated their listing, check that account before the others.
What to Report to Clients and Support
Being clear with a US or UK client about what happened matters as much as fixing it. Frame the update around three points:
- This is a confirmed Google-side bug, not something the account did wrong and not a policy violation.
- Local Service Ads bills per lead, so a client whose ad was not live should not see charges for that downtime - flag any unexpected charge to support directly.
- Google phone support has confirmed the issue is widespread. If first-line support cannot fix it, ask explicitly for escalation to the Advanced Verification team, since that is where confirmed cases are being resolved.
Do not try to unlink and manually relink a client's profile without a support agent's direction - several advertisers reported the account got worse after doing this on their own.
Keep the Underlying Profile Strong Regardless
While you wait on a fix from Google, this is also a reasonable moment to review the broader local SEO setup under AI-driven search for any client account, since a well-built Google Business Profile recovers faster once a connection issue like this is resolved and reduces exposure to the next platform hiccup.
FAQ
Does this bug affect businesses in Poland directly? No. Local Service Ads is not currently available in Poland, so Polish businesses cannot be directly unlinked by this specific bug. It matters mainly to agencies and consultants based in Poland who manage accounts for clients in countries where LSA operates.
Is this connected to the LSA migration into Google Ads? No. Google's Ads Liaison confirmed the bug is unrelated to the ongoing migration of Local Service Ads into the Google Ads platform as a Performance Max, pay-per-lead campaign type.
How long has the bug been active? Reports go back to around the weekend before September 1, 2026, with cases still unresolved as of this writing.
Should we advise clients to pause spend elsewhere while this is unresolved? That is a judgement call per account, but there is no indication the bug affects other Google Ads campaign types - it is specific to the Local Service Ads to Google Business Profile connection.
What is the fastest way to get a client's account fixed? Contact the official Google Ads / Local Services support form directly, reference the known bug, and if the first response does not resolve it, request escalation to the Advanced Verification team by name.
Bottom Line
Poland-based agencies managing US and UK Local Service Ads clients should audit those specific accounts today, prioritising Service Area Business setups and anything tied to a recent license renewal. The bug is confirmed and being worked on by Google, but resolution for individual accounts still depends on getting the case in front of the right support team quickly.
