In the first stage, we set promotion goals: what kind of users we want to attract to the website, what phrases they type in the search engine. What actions they should take on the website — purchase, application, call. Next, we audit the website, identify technical errors, and check the content, structure, and level of competition. This allows us to correctly formulate the steps for SEO promotion.

Internal optimisation of website pages. On-Page SEO

The Google search engine attaches great importance to the quality and structure of a website. The main steps in website promotion cases:

Optimisation of the website structure for better indexing and navigation.
Elimination of technical problems, 404 errors, duplicate pages, broken links.
Selection of phrases and compilation of a semantic core, from tens to thousands of queries.
Writing unique and useful SEO-oriented texts.
Correct placement of key phrases on website pages.
Optimisation of images, alt, compression, structure.
All of the above are key tasks for on-page SEO, and they directly determine how the search engine will display your website.

External promotion and content marketing

After optimisation, we begin work on improving the website's ranking:

• Article marketing - we create unique content to expand the website's search results.
• Thematic links - link building with a focus on sites with similar topics.
• Organic traffic - selection of traffic solutions from social networks or external websites.

Monitoring and reporting

We do:

Reports on the site's positions in search results.
Analysis of traffic and the effectiveness of pages and sources.
Regularly review the strategy depending on changes in Google's algorithm.
Everything is transparent with us, and you can always see what has been done and what results have been achieved.

Support and promotion

Once you have achieved initial success, it is important not to stop. Our specialists:

Monitor updates to Google's algorithms.
Track new search queries.
Maintain the stability of the link profile.
Add new content and expand the site structure.
Improve the user experience and conversion rate of the site.