Internal linking of pages for SEO Marketing
Often, website owners do not use internal linking when optimising their resources for SEO. However, competent linking of pages within a single website is a good opportunity to improve your SEO, increase behavioural indicators, and highlight the most important sections. YositeUp specialists believe that a properly constructed page linking structure is one of the foundations of search engine optimisation marketing.
What is internal linking and why is it necessary?
Linking refers to the set of internal links on a website. As a rule, internal linking connects pages within a website. Such links provide additional convenience for the user, and it is also a technical mechanism that influences the significance of pages for search bots.
Advantages of using internal linking
Improves page indexing. Search bots follow the link tree and thus gain access to and understand the structure of the website. The connection between pages helps speed up the indexing of new pages.
Transfers link juice. When you place a link from one page to another, it transfers its value to the other page. This allows you to distribute the importance of pages at your discretion.
Distributes content priorities. A large number of links to a particular page signals its importance to search engines.
Improves the convenience of searching for information. It is easier for users to find the information they need. Increases the time spent on the site and the depth of its viewing.
How to properly structure internal linking
Use an anchor related to the link topic
An anchor will make your link more informative and users will be more likely to click on it. The anchor text for the link should be clear and contain a key phrase related to the meaning of the target page. As a rule, phrases such as ‘read more’ are used, but it is better to use meaningful phrases.
Add links in context
Your link should be natural and logically related to the surrounding content. This is important for both users and search engines. Page interlinking should improve the quality of content for the user.
Strengthen high-priority pages
For the correct distribution of page importance, it is necessary to refer more often to the page that is most important. This can be the main section or the home page, which has the greatest value for search results.
Create a logical site architecture
The hierarchy of your site's pages should be clear to you and the user. Pages should be distributed based on their value or importance. Usually, a site is designed so that the user can navigate to any page in no more than three steps. This makes the site easier to understand and improves its ranking.
Do not add unnecessary links
A large number of internal links in a single text can confuse users and reduce the value of your page. The optimal number is 3 to 10 relevant links, depending on the size of the website and the content of the page.
Regularly update the link structure
When working with a website, your approach to link distribution should remain consistent. Over time, the number of pages grows. It is important to check and review pages to maintain the distribution of importance of old content when adding new content. This preserves the integrity of the structure and connections between pages on the website.
