Why is link building necessary for SEO website promotion?
In SEO promotion, link building is considered one of the most discussed topics, but it is often a misguided strategy. Backlinks are one of the ranking factors for Google and other search engines, but it is important to understand that this is not the only criterion. To achieve success, you need to use link building correctly to increase the authority of your website, otherwise it will not bring any results or even harm your website.
YositeUp specialists use link building only as part of a comprehensive SEO strategy. We do not recommend using link building as a standalone tool.
However, simply increasing the number of links is not enough. Today, Google takes into account:
If you don't take this into account, your efforts may not only be ineffective, but could seriously harm your website, even leading to penalties.
Link building is part of a comprehensive strategy that takes into account the correct selection of sites for placing links.
Many believe that it is enough to get a lot of backlinks, and the site will start to grow in search results. In fact, this is not the case. Without good SEO optimisation, high-quality content, technical optimisation of the website, the right structure and well-thought-out key phrases, promotion will be ineffective.
That is why YositeUp experts use a holistic approach to SEO, combining:
Our specialists do not chase quantity. We adhere to the following tactics:
YositeUp specialists use link building only as part of a comprehensive SEO strategy. We do not recommend using link building as a standalone tool.
What role do backlinks play in promotion?
Good backlinks for your website are links from thematically similar websites that lead to your website. The Google search engine perceives such links as the importance of your content and refers to the website as a source of information. In general, the more high-quality links a website has, the higher its importance in the search engine ranking.However, simply increasing the number of links is not enough. Today, Google takes into account:
- The subject matter of the page
- The authority of the domain
- The context in which the link was created
- The location of the link on the page
- User clicks on the link
If you don't take this into account, your efforts may not only be ineffective, but could seriously harm your website, even leading to penalties.
Link building is part of a comprehensive strategy that takes into account the correct selection of sites for placing links.
Many believe that it is enough to get a lot of backlinks, and the site will start to grow in search results. In fact, this is not the case. Without good SEO optimisation, high-quality content, technical optimisation of the website, the right structure and well-thought-out key phrases, promotion will be ineffective.
That is why YositeUp experts use a holistic approach to SEO, combining:
- Internal website optimisation
- Content development for pages
- Internal page linking
- Technical site audit
- Behavioural factor improvement
- Only a comprehensive approach guarantees that the links obtained really work for the result and enhance the promotion of pages
Our specialists do not chase quantity. We adhere to the following tactics:
- Relevance
- Quality
- Naturalness of links
What are thematic links and how do they affect your website?
To put it simply, not all backlinks are equally good. The most effective ones are thematic links that generate traffic.
Example:
A link from an IT news site to a programming services site.
A link from a furniture catalogue to a store selling wooden chairs.
Such links are perceived by search engines as logical or obtained naturally. They can convey so-called thematic authority.
Search engines evaluate not only the link itself, but also where it is placed. A link from a thematic website conveys a stronger and more relevant signal than a random link from a general website.
2. Higher traffic probability
Users are more likely to click through from thematic sites because the content is similar in theme. This increases organic referral traffic.
3. Quality of the link donor site
Good thematic links form a natural and safe link mass for the site, raising the site's ranking and reducing the likelihood of penalties from search engines.
YositeUp's approach to obtaining thematic links
The YositeUp team uses only manually selected thematic links. The site selection process is based on:
We only place links on high-quality resources with a good chance of achieving a positive effect. This not only improves off-page SEO, but also increases the likelihood of receiving referral traffic.
What is a thematic link to your website?
A thematic link refers to a similar or very similar topic as your resource.Example:
A link from an IT news site to a programming services site.
A link from a furniture catalogue to a store selling wooden chairs.
Such links are perceived by search engines as logical or obtained naturally. They can convey so-called thematic authority.
What are the benefits of topical links?
1. They strengthen SEO signalsSearch engines evaluate not only the link itself, but also where it is placed. A link from a thematic website conveys a stronger and more relevant signal than a random link from a general website.
2. Higher traffic probability
Users are more likely to click through from thematic sites because the content is similar in theme. This increases organic referral traffic.
3. Quality of the link donor site
Good thematic links form a natural and safe link mass for the site, raising the site's ranking and reducing the likelihood of penalties from search engines.
YositeUp's approach to obtaining thematic links
The YositeUp team uses only manually selected thematic links. The site selection process is based on:
- Niche analysis
- Personal outreach
- Topic relevance
- Good domain history
We only place links on high-quality resources with a good chance of achieving a positive effect. This not only improves off-page SEO, but also increases the likelihood of receiving referral traffic.
