SEO marketing
Package Basic

SEO Marketing Basic Package for the Ukrainian Market: What $350 per Month Covers

The Basic package is the entry point for ongoing monthly SEO marketing aimed at Google.ua. At $350 per month (approximately 14,000-14,500 UAH at current rates), it is structured for Ukrainian small businesses and local service providers where the primary goal is establishing consistent organic visibility on Google.ua - getting Ukrainian-market pages to rank for relevant queries and building the content foundation that makes higher positions achievable over time.

Here is exactly what happens each month in the Basic package for a Ukrainian-market site.

Website Optimisation (Monthly Check)

Every month, we review your site's pages for compliance with current Google requirements, with attention to the specific characteristics of Ukrainian CMS environments and the post-2022 Ukrainian search landscape.

New content compliance for Ukrainian pages

Any pages added to the site since the last monthly check are reviewed for correct title tags, meta descriptions, H1 headings, and image alt attributes. For Ukrainian-market pages, this includes:

• Checking that title tags in both Ukrainian-language (uk) and Russian-language Ukrainian market (ru-UA) versions use the correct primary keyword form for Google.ua searches - and that the language version assignment has not been swapped
• Verifying that H1 headings use the keyword variant that matches current Ukrainian or Russian-language search intent on Google.ua, which may have shifted since the initial optimization due to the ongoing post-2022 language evolution in Ukrainian search
• Confirming that Ukrainian-language pages are not inadvertently inheriting Russian-language meta from template defaults, and vice versa - a common issue on bilingual Bitrix and WordPress WPML installations

Technical drift in Ukrainian CMS environments

Ukrainian business sites most commonly run on Bitrix (1C-Bitrix, widely used for Ukrainian e-commerce and corporate sites), WordPress with WPML or Polylang for Ukrainian/Russian language switching, and custom PHP CMSs from Ukrainian web studios. Each has specific failure modes:

• Bitrix updates occasionally reset metadata for specific language contexts - Ukrainian-language metadata can be overwritten when the Russian-language version is published without matching Ukrainian content
• WordPress WPML language separator configurations can break after plugin updates, causing Ukrainian and Russian page versions to share meta content
• Ukrainian hosting providers (Mirohost, Ukrtelekom, Ukraine.com.ua) operate shared hosting environments where server-side caching occasionally serves outdated metadata to Googlebot

The monthly drift check catches these resets before they produce sustained indexation or ranking damage.

Search Console error review - Google.ua specific

Monthly review of Google Search Console for newly flagged indexation issues, mobile usability errors, or Core Web Vitals regressions. For Ukrainian-market accounts, we filter GSC data to Ukraine to identify issues specific to Google.ua crawling - including crawl budget effects of running multiple language versions (uk, ru-UA, and en-UA) on the same domain.

Article Marketing: 3 Articles per Month for Google.ua

Three articles per month is the content production component of the Basic package. For Ukrainian-market campaigns, articles target Google.ua queries in Ukrainian or Russian depending on the language version strategy established during the initial optimization stage.

Language strategy for Ukrainian-market articles

Since 2022, Ukrainian-language search volume has grown significantly across most business categories on Google.ua. We assess current language distribution for each keyword cluster before writing and prioritize the language that reflects current search behavior on Google.ua for your category - not historical averages.

For most Ukrainian city-level service businesses in 2024-2026, the article allocation typically favors Ukrainian-language content (uk) for consumer-facing topics, while some B2B categories and industrial services may still benefit from parallel Russian-language articles (ru-UA) where that language remains dominant in the specific business community. The language allocation is determined per article based on actual Google.ua volume data.

Keyword selection using Ukrainian-market data

Topics for Ukrainian-market articles are selected using Ahrefs Ukrainian database, Semrush filtered to Ukraine, and Google Search Console data from your account filtered to Ukrainian users. The selection process:

1. Identify queries with actual Google.ua search volume - Ukrainian market volume is often 10-30% of equivalent UK or US volumes for the same concept, but per-visitor commercial value is comparable 2. Filter for keywords accessible at your domain's current authority on Google.ua - many Ukrainian niches have fewer entrenched high-DR competitors than Polish or Western European markets, meaning DR 20-30 domains can realistically target keywords that would require DR 50+ in English-language markets 3. Match article content to Ukrainian-market search intent - for vsekolesa.kiev.ua-type businesses (car tire retail, Kyiv), informational Ukrainian-language queries ("як вибрати зимові шини", "коли міняти шини на зиму") attract Kyiv tire buyers researching their purchase before coming to the shop

What 3 articles per month builds for Ukrainian campaigns

Three articles per month means approximately 36 Ukrainian-market articles in the first year. For a Ukrainian small business serving Kyiv or a regional Ukrainian city:

• After 6 months: 18 articles covering 18 distinct keyword clusters on Google.ua. In Ukrainian city-level niches with moderate competition, articles published in months 3-6 often reach page 2 (positions 11-20) by the end of month 6 on Google.ua.
• After 12 months: 36 articles, with the earliest articles entering page 1 positions for lower-competition Ukrainian-language queries and city-specific Kyiv or regional keywords.

For a tire shop like vsekolesa.kiev.ua, 36 Ukrainian-language articles covering seasonal topics (winter tire selection, summer tire comparison, Kyiv tire fitting services) and informational topics (tire care, pressure settings for Ukrainian conditions) represents a content library that most Ukrainian tire competitors do not maintain - creating a durable content advantage on Google.ua.

Article structure for Google.ua performance

Ukrainian-market articles for Google.ua are written with attention to:

• Using the dominant Ukrainian or Russian search form for the target query - Ukrainian is an inflected language and the keyword form that appears in the title and H1 must match the form Ukrainian users type on Google.ua
• Calibrating article length to the Ukrainian SERP for that specific keyword - Ukrainian competitor articles for the same query often perform at 600-1,000 words; we match or exceed the competitive length without padding
• Internal linking that connects new articles to the appropriate language version of your service pages, using Ukrainian or Russian anchor text consistent with the article's language version

Ukrainian-market publishing schedule

Three articles per month, published approximately once per week with slight schedule variation. For Ukrainian sites running during a period when some weeks bring disruptions (power outages, air alert periods that reduce user activity in some regions), consistent publication frequency signals sustained site activity to Google.ua - which matters for crawl frequency and freshness assessment.

Thematic Links: 2 per Month on Ukrainian-Relevant Sites

Two thematic links per month is the off-page component of the Basic package. For Ukrainian-market campaigns, these links are placed on Ukrainian-relevant sites - sites with .ua or .com.ua domain extensions, or Ukrainian-language content sites recognized by Google as relevant to the Ukrainian market.

Why Ukrainian-domain thematic links matter for Google.ua

Google evaluates the geographic and topical relevance of linking domains for market-specific ranking. A link from a Ukrainian-language thematic site - a Ukrainian automotive publication, a Ukrainian home renovation portal, a Ukrainian industry directory for your sector - signals Ukrainian-market relevance in a way that a generic English-language link does not.

For vsekolesa.kiev.ua-type campaigns (tire retail, local Ukrainian market), links from Ukrainian automotive sites, Ukrainian car owner communities, and Ukrainian seasonal content (winter driving advice, car care columns) are the most topically and geographically aligned linking sources available on Google.ua.

What the links look like in practice

Basic package thematic links are placed on newly created thematic pages on established Ukrainian content platforms or partner sites. Each link placement includes contextual Ukrainian or Russian-language text consistent with the topic. Linking domains are vetted for Ukrainian-market relevance, topical alignment, and absence of link spam signals.

We do not place links on generic post-Soviet link directories or on Ukrainian sites that primarily host purchased links. These have diminished value and carry risk in the current Google quality environment.

What 2 links per month builds over time

Two Ukrainian-relevant thematic links per month means 24 new topically relevant links in the first year. For Ukrainian local businesses in most city-level service categories - tires in Kyiv, metalwork in Kyiv, accounting in Lviv, construction in Dnipro - this link volume combined with 36 articles produces measurable domain authority improvement on Google.ua and keyword position growth toward page 1.

In Ukrainian niches where competition has increased since 2022 (digital services, relocation, equipment supply), 2 links per month is a foundation-building rate. In those cases, we recommend starting with Basic and reviewing whether Standard or Premium is needed after assessing position velocity at months 3-4.

Monthly Position Report

At the end of each month, you receive a position report showing:

• Each tracked keyword - in the Ukrainian or Russian-language search form used by Ukrainian users on Google.ua
• Monthly search volume for that keyword on Google.ua (Ahrefs/Semrush Ukrainian database)
• Current Google.ua position
• Change from previous month (+/- positions)

For Ukrainian-market sites tracking both Ukrainian-language and Russian-language keyword versions, the report separates these by language tag so you can see which language version is gaining traction faster on Google.ua. This is particularly useful for identifying where to concentrate content investment in months 4-6 based on actual position velocity data.

As new articles are published and their target queries added to the tracking set, the report grows each month. After 12 months of the Basic package, the position report for a Ukrainian-market site typically covers 30-50+ tracked Google.ua queries across article-published content.

Site Support

Monthly backup and restoration on request. A safety net against hosting issues, plugin failures, or accidental deletions. Particularly relevant for Ukrainian sites on Ukrainian hosting providers (Mirohost, Ukrtelekom, Ukraine.com.ua) where infrastructure incidents related to power or connectivity have been more frequent since 2022.

Who the Basic Package Is For - Ukrainian Market Context

The right fit for Basic in Ukraine:

• Ukrainian small businesses with Kyiv-focused or regional city-level keyword targets (tires in Kyiv, metalworking in Kyiv, accounting in Lviv, construction in Dnipro)
• Ukrainian sites with no prior keyword strategy and a small content footprint (under 30 pages, no blog)
• Budget where 14,000-14,500 UAH/month is the sustainable marketing spend
• Ukrainian niches where the top 5 competitors on Google.ua have DR below 30 and have not been consistently publishing content - this describes most Ukrainian local service markets in 2024-2026

Signs the Basic package may be insufficient for Ukrainian-market situations:

• Your main Ukrainian competitors have DR 40+ on Google.ua and have been consistently publishing Ukrainian-language articles for 2+ years - this is uncommon in most Ukrainian city-level niches but exists in some categories (legal services Kyiv, real estate Kyiv, financial services)
• You are targeting national Ukrainian keywords in highly competitive categories where established Ukrainian portals dominate Google.ua
• Your Ukrainian-market category has seen a significant competitive influx since 2022 (digital services, generator supply, medical equipment) where competition increased as businesses reallocated to high-demand categories

In the last case, an assessment of current Google.ua competitor profiles at months 3-4 of the Basic package will indicate whether scaling to Standard is needed.

Frequently Asked Questions

Are articles written in Ukrainian or Russian? Primarily in Ukrainian (uk) for most consumer-facing business categories, where Ukrainian-language search volume has grown substantially since 2022 on Google.ua. For B2B industrial categories (metalworking, manufacturing, logistics) where Russian-language search was historically dominant, the language allocation is assessed per topic based on current Google.ua volume data. We do not assume historical language distribution is still accurate for your specific category.

How does the Basic package compare to what Kyiv SEO agencies charge? Kyiv-based SEO agencies typically charge 8,000-20,000 UAH/month for comparable monthly content-plus-links packages. The Basic package at approximately 14,000-14,500 UAH is positioned within the Kyiv agency pricing range for entry-level monthly SEO, with full English-language reporting and communication that some Ukrainian agencies do not provide.

Can I switch to Standard or Premium if Basic is producing results and I want to accelerate? Yes. Upgrading takes effect at the start of the next monthly cycle. All Ukrainian-market articles published and all Ukrainian-relevant links acquired during the Basic package continue contributing fully when you upgrade - the campaign history on Google.ua carries over.

What happens to Google.ua positions if I cancel the package? Articles published on your site during the Basic package continue to rank on Google.ua after cancellation. Ukrainian-relevant thematic links acquired during the campaign continue contributing to your domain's Google.ua authority profile. Growth decelerates without new content and links, but existing positions are not automatically lost.

How do you handle the Ukrainian and Russian language versions separately? The keyword strategy from the initial SEO Optimization package separates Ukrainian-language (uk) and Russian-language Ukrainian market (ru-UA) keyword assignments. Monthly articles are produced for the language version that best matches current Google.ua search volume for each topic. The position report tracks both language versions separately so you can see which is performing better and adjust content investment accordingly.