Starting August 17, 2026, Google changes how Smart Bidding operates in budget-limited campaigns. If you run Google Ads campaigns targeting the Ukrainian market with Target CPA or Target ROAS bidding, this update requires immediate attention.
The Core Change
Smart Bidding currently achieves better results than stated targets in many budget-limited campaigns. After August 17, the algorithm will enforce your stated targets more strictly instead of over-delivering below them.
Impact on Google.ua Campaigns
Ukrainian market campaigns often run with tightly controlled budgets and aggressive CPA targets. If your actual CPA has been beating your target consistently, the August 17 change will reduce conversion volume at the same budget.
Review all budget-limited campaigns targeting Ukrainian traffic. The blue dollar sign icon in Google Ads indicates budget-limited status.
Preparation Steps
Compare your Target CPA to your Avg. CPA in the campaigns table. If Avg. CPA is significantly lower than Target CPA, take action.
Use the Bid Target Adjustment Tool at Tools > Bid strategies > Advanced controls to get Google's recommended updated targets.
Lower your Target CPA to match actual performance before August 10 to allow time for adjustment.
More Google Ads and SEO guides for the Ukrainian market: https://yositeup.com/en-ua/
