AI Max expands query matching based on landing page content and conversion signals -- not keyword lists. For businesses advertising on the Ukrainian market, query expansion in AI Max can cross language lines between Ukrainian and Russian, requiring careful negative keyword management across both languages.
Language-Aware Negatives for Ukrainian Market
Ukrainian market campaigns in AI Max face specific challenges:
- Ukrainian and Russian language query bleed: landing pages in one language can trigger queries in the other
- Regional expansion beyond your target areas
- Local competitor brand names specific to the Ukrainian market
Brand Exclusions Setup
Use Brand Exclusions in AI Max campaign settings to prevent bidding on your own brand. For Ukrainian market campaigns, include Ukrainian-language brand name spellings and transliterations.
Campaign Negatives Before Launch
- Export search term reports from existing campaigns targeting Ukraine
- Add irrelevant Ukrainian and Russian-language query patterns as negatives
- Apply before AI Max launch, review weekly for the first 6 weeks
For the DSA migration checklist: https://yositeup.com/blog/google-ads-dsa-ai-max-migration-february-2027
For reporting after the June 2026 data deletion: https://yositeup.com/blog/google-ads-reporting-data-deleted-june-2026
For the July 2026 ToS update on automated assets: https://yositeup.com/blog/google-ads-tos-july-2026-ai-automation-what-changed
