Google updated Search Console in July 2026 to include performance data from social media and video platforms appearing in Google Search results. For businesses and sites targeting Ukraine and the Google.ua search engine, this change introduces a new way to measure cross-platform search visibility.
What the Update Covers
Before July 2026, Search Console tracked only verified website properties. Impressions and clicks generated by YouTube videos or social media content appearing in Google Search results were invisible in Search Console.
The update adds:
- Impressions and clicks from YouTube videos in Google Search results
- Performance data from social media content in Google Search
- Cross-platform comparison of website content vs. social/video content for the same queries
Relevance for Google.ua
The Ukrainian search market has distinct search behavior patterns relevant to this update. YouTube is deeply integrated into Ukrainian internet usage, and Ukrainian-language YouTube content receives active indexing by Google.
For businesses targeting Google.ua:
Ukrainian YouTube content performs in Google.ua search. Tutorial, review, and educational content in Ukrainian language regularly appears in Google.ua search results. If your business operates a Ukrainian-language YouTube channel, the new Search Console data will quantify how much Google Search traffic that channel generates from Ukrainian users.
LinkedIn profiles in branded search on Google.ua. Company pages on LinkedIn frequently appear in Google.ua results for brand-name queries. This branded search presence is now measurable.
Planning with baseline data. For sites that do not yet have significant social or video presence, the new reports provide baseline data to evaluate whether investment in video content for Google.ua would generate measurable search returns.
How to Access the Data
In Google Search Console:
- Open the Performance report
- Select the new Search type filter that includes social and video content
- Apply Country filter for Ukraine to isolate Google.ua performance
Verify your YouTube channel and any linked social accounts in Search Console settings for full platform-level data.
Frequently Asked Questions
Is this data available for sites verified for Google.ua?
Yes. The social and video performance data applies to all verified Search Console properties and can be filtered by country, including Ukraine.
Will Search Console show data for Ukrainian-language content on YouTube?
If you verify your YouTube channel in Search Console and your channel has Ukrainian-language content appearing in Google.ua search results, those impressions and clicks will be visible.
Does this update affect how Google.ua ranks website pages?
No. Social and video content from platforms and website pages each have separate ranking signals. This update provides measurement visibility, not a ranking change.
My business has a Facebook page. Will this show in Search Console?
Facebook data visibility depends on whether Facebook allows public content indexing by Google and which platforms Google's update covers. YouTube and LinkedIn data are confirmed by Google's announcement.
Is there a cost for accessing the social/video performance data in Search Console?
No. Search Console is free and this is a standard update available to all verified property owners.
