The May 2026 Core Update ended on 2 June. SERP volatility didn't. Through the second week of June, tracking tools continued reporting elevated and in some periods extreme ranking instability across all major verticals. This is not unusual - it…
New on Google
On 10 June 2026, Google automatically linked Google Ads accounts with YouTube channels managed under the same Google account. This happened without requiring any manual action from account holders - in many cases, advertisers discovered the change after the fact,…
Three weeks after Google May 2026 Core Update finished rolling out on 2 June 2026, the recovery split is unmistakable. Sites built on primary, expert content have held their ground or gained further. Sites relying on derivative or aggregated content…
Starting 15 June 2026, Google simplifies how Consent Mode signals feed into Google Ads: ad_storage becomes the single controlling signal. Other consent signals - including Google Signals in GA4 - no longer independently supply behavioural data to Google Ads. Advertisers…
Google Merchant Center in 2026 supports two new sales channels: Universal Cart (purchase without leaving Google) and AI Shopping (products shown in AI Mode responses). Stores that update their product feeds to meet these requirements now gain visibility in AI…
