On July 1, 2026, Google Ads updated its Terms of Service for all accounts globally. No re-acceptance was required - every account was automatically bound to the revised terms without any login prompt or checkbox. Three areas changed: AI automation…
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On June 1, 2026, Google Ads deleted older historical reporting data across several report types as part of an updated data retention policy. Many advertisers did not receive a prominent notification and are now discovering missing data when they attempt…
At Google Marketing Live in May 2026, Google announced AI Max for Shopping -- a new campaign format designed to replace Performance Max as the primary AI-driven campaign type for e-commerce advertisers. The transition is underway, and e-commerce sites that…
In July 2026, Google added cross-platform performance data to Search Console. Site owners can now see how their content from social media and video platforms performs when it appears in Google Search results - as a separate data layer alongside…
In June 2026, Google added dedicated AI performance reports to Search Console. These reports show how your content performs inside AI Overviews and other generative AI search features - separately from your regular organic search data. For site owners and…
