SEO expert with 10+ years of practice: what I do and how I work
I build and run SEO for businesses that need visible, measurable organic growth: technical audits, semantic research, content and AI-search optimisation, link building and analytics. I have worked with B2B and B2C companies, online stores, service websites, wholesalers and manufacturers, and I report on results before and after every stage of work.
How a project runs
- Market and customer analysis. Who searches, what they need and where competitors are strong.
- Audit. Technical, on-page and content review of the website.
- Strategy. A growth plan for organic traffic with priorities set by impact against effort.
- Implementation. Fixes, new pages, content and internal linking, agreed with your developers and editors.
- Promotion. Work towards Google positions in the Top-1, Top-3 and Top-10 for target queries.
- Reporting. Traffic, positions and conversions compared with the starting point.
Technical SEO
- Site audits covering indexing and crawling: robots.txt, XML sitemap, canonical URLs, pagination and hreflang for multi-language sites.
- Core Web Vitals (LCP, CLS, INP), page speed, mobile-first checks and JavaScript rendering (SSR and CSR).
- Crawl budget management and clean-up of duplicates, 404 and 5xx errors, soft 404 pages and redirect chains.
- URL structure and structured data (Schema.org).
- Server log analysis to see how search bots actually behave on the site.
- Technical briefs for developers, written so that a task can be executed and tested.
Semantic SEO and content
- Semantic cores, query clusters and keyword mapping by search intent: informational, commercial, transactional and navigational.
- Topical authority through content hubs and an internal linking structure that connects them.
- Entity-based approach: which entities a topic includes and how they relate to each other.
- Long-tail expansion, keyword difficulty estimates and SERP analysis of competitors.
- On-page work: title and description, headings h1-h6, image alt texts and lazy loading.
- Content strategy and editorial plans, E-E-A-T signals and quality control of texts.
AI SEO and zero-click search
- Optimisation for Google AI Overviews, featured snippets and People Also Ask.
- Content prepared for language models: clear structure, FAQ blocks, short direct answers and FAQ, HowTo and Q&A markup.
- SERP analysis with AI blocks taken into account, plus conversational and voice queries.
- AI tools for research, drafting and scaling content, always followed by a check of facts, uniqueness and usefulness.
- CTR work for the zero-click environment, where the answer is shown before the visit.
- GEO (Generative Engine Optimization): I check which questions in your niche ChatGPT, Gemini, Perplexity and Google AI Mode answer by naming companies, open the site to AI crawlers, align company details across the site and external platforms, and add facts and short answers that AI can quote. AI visibility is measured before the work and after each stage, like Google rankings.
Strategy, analytics and links
- SEO strategy with KPIs: traffic, positions and conversions.
- Competitor and market analysis, plus a search for growth points such as new markets, pages and formats.
- Google Search Console and Google Analytics setup, conversion tracking and Looker Studio dashboards.
- Backlink analysis, outreach, link building strategy and anchor text control.
- Local SEO: Google Business Profile, NAP citations and review management.
- Migrations, A/B tests, CDN and caching.
Hosting, domains and security
A site ranks only when it is available and safe, so I also handle the infrastructure behind it:
- Apache, Nginx and IIS web servers, with monitoring of CPU, RAM and disk space.
- Domains and DNS records, registration and renewal, SSL/TLS certificates.
- Uptime monitoring, regular speed tests and fixing of errors on websites.
- Automatic backups of databases and files, and recovery after a failure.
- Protection against DDoS, SQL injection and XSS, firewalls and antivirus tools, and review of logs for suspicious activity.
- Updates of the CMS, plugins and modules, caching and database optimisation.
Business types
SEO for B2B, B2C and e-commerce. Service websites, wholesale companies, online stores and manufacturers.
What you get
- A specialist with 10+ years of practical experience.
- Reports before and after the work.
- Proven, modern SEO cases.
- A guarantee of growth in the overall SEO metrics of your site and in organic traffic (specific positions are not promised).
- A transparent plan of action.
Report examples and contact
Example of an SEO report on rankings:
https://yositeup.com/services/marketing-seo/work-report
Example of an SEO audit:
https://yositeup.com/services/seo-optimization/work-report
I stay in touch every week. Preferred contact: https://www.linkedin.com/in/yositeup/
Email This email address is being protected from spambots. You need JavaScript enabled to view it., Telegram messenger
Education
Higher education, from 2000 to 2005 (5 years).
National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Faculty of Informatics and Computer Science, Kyiv.
Knowledge and skills
Technical SEO, Semantic SEO, AI SEO, GEO, Google Search Console, Google Analytics, Serpstat, Ahrefs, Semrush, Screaming Frog SEO Spider, Netpeak Spider, SE Ranking, Keyword Research, Core Web Vitals, Schema.org, PPC Google, Google Ads, Digital marketing, Content plan development, Link building, Local SEO, Web server administration, Python automation, HTML.
Languages
English - intermediate
Ukrainian - fluent
Russian - fluent
SEO prices
SEO optimisation price list
SEO promotion price list