Google and AI trust real businesses

Google and AI search are more willing to show websites where a real business or expert can be seen behind the content. AI quotes anonymous text less often. We check whether this comes across on your website and what to add so it does.

Trust signals (E-E-A-T): reviews and customer trust

Trust signals Google sees

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. For AI it is a way to tell a real business from an anonymous page.

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What we check and do

  • an "About us" page and contact details reachable from the menu or footer;
  • on articles: the author, publication date and update date;
  • an author page and Person markup;
  • Organization or LocalBusiness markup with the same details as on the website;
  • the same name, address and phone numbers on every page.

How to build your website's trust

Trust cannot be bought or faked: it is the sum of signs that real people stand behind the website. The company name and address, working contact details, an experienced author, reviews, matching details on the website and in your Google Business Profile. Each sign counts for little on its own, but together they raise your website's authority with Google and AI.

The "About us" page and YMYL

YMYL covers topics that affect money, health and safety: healthcare, finance, legal services. For such websites Google is particularly strict about who the author is and whether they can be trusted. An "About us" page with real facts and organisation markup is the first priority here.

What you receive in the report

  • a list of missing trust signals;
  • ready blocks: author, date, Organization and Person markup;
  • what to change in the template so the signals appear on every page.

Trust signals: prices

The E-E-A-T check is part of the GEO SEO optimisation package along with the other stages. Package S covers up to 25 pages for $49, with every stage for each page. Before paying, you can have up to 10 pages checked free of charge.

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Questions

Do you write the "About us" page?

We show what it is missing and give you a structure. Facts about the company come only from your questionnaire.

Does an online shop without a blog need this?

Yes: contact details, an "About us" page and organisation markup are needed on every website. Author and date only matter for articles.

Can a website's trust be measured with a single number?

Google has no public trust score. Third-party "trust scores" are estimates made by other tools. We check the specific signals Google describes in its own guidelines.

What GEO SEO optimisation includes

  1. Technical audit
  2. Keyword research
  3. Title and description
  4. Page copy
  5. Schema.org markup
  6. Internal links
  7. Loading speed
  8. Trust signals (E-E-A-T)
  9. GEO optimisation
  10. Local SEO

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We will show which queries your pages are already visible for in Google and how many customers they could bring.

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