On May 7, 2026, Google removed FAQ Rich Results from all search results, including google.com.ua. For Ukrainian websites, where Google controls approximately 90% of search traffic, the change landed immediately and without a buffer from alternative search engines. Ukrainian SEO communities - already tracking the May 2026 Core Update - registered the FAQ snippet disappearance from google.com.ua within hours of Google's announcement.

On 15 May 2026, Google published an official guide to optimising for AI search on the Search Central Blog - and for Ukrainian SEO practitioners working on Google.com.ua, the message is clear: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are not separate disciplines from SEO. They are its extension. Ukrainian websites that already invest in content quality and E-E-A-T signals are on the right path.

On 20 May 2026, Google held its annual Google Marketing Live event and announced four new AI-powered advertising formats. For Ukrainian SEO practitioners and advertisers working on Google.com.ua, the announcements carry a specific implication: the search results page is gaining new layers of monetisation precisely as Ukrainian digital businesses are rebuilding and growing their online presence.

At Google I/O 2026 (May 19-20), Google announced Information Agents - a fundamentally new search capability. These are AI agents that run continuously, monitoring websites, tracking changes, and notifying users about relevant new content without requiring a repeated query.

Starting June 1, 2026, Google Ads is changing its data retention policy. Historical campaign data beyond the new retention window will become inaccessible through the standard interface - no warnings, and no recovery after the deadline.