Google Ads updated its Terms of Service on July 1, 2026 with automatic application to all accounts globally - no re-acceptance required. For advertisers running campaigns in the Ukrainian market, the changes affect how Google can use your account inputs and automated systems, and what your responsibilities remain regardless of automation level.
What the July 1 Update Changed
AI Automation Authority: Google now has explicit contractual authorization to format, select, and generate ads, targets, and destinations via automated systems. This formalizes existing behavior across Smart Bidding, Responsive Search Ads, and AI Max campaigns.
Advertiser Data and Inputs: Information and URLs you enter into Google Ads AI-powered tools can now be used across other Google Ads features. For advertisers using Ukrainian-language content in AI-driven campaign setup tools, that content is explicitly in scope.
Advertiser Responsibility Preserved: Advertisers remain responsible for reviewing and approving AI-generated campaign content - including any Ukrainian-language elements Google's systems generate automatically.
AI-Generated Creative Labeling from July 13
Starting July 13, 2026, ads with AI-generated visual or text elements require disclosure labeling. Ukrainian-market display and YouTube campaigns using AI-generated imagery or video are subject to this requirement.
Practical Steps
- Review automatically created assets in your Ukrainian-market campaigns (Campaigns > Assets > Automatically Created)
- Verify Ukrainian-language AI-generated headlines are linguistically accurate and appropriate for your audience
- Check which Google features have crawl access to your Ukrainian-language URLs
- Audit any display or YouTube creatives for AI-generated content labeling compliance
Frequently Asked Questions
Were Ukrainian advertisers notified separately? No. The July 1 update applied globally to all Google Ads accounts without individual notification.
Does this change how Google handles Ukrainian-language content in my account? Content and URLs you enter into Google Ads AI features - in any language including Ukrainian - are now explicitly within Google's authorized data use scope for cross-feature automation.
Do I need to do anything immediately? Review your automatically created assets and confirm that AI-generated content is accurate. No emergency action is required if your campaigns are running correctly.
Related: DSA to AI Max migration delay to February 2027 - guide for Ukrainian-market advertisers: /en-ua/blog/google-ads-dsa-ai-max-migration-february-2027/
