Google and AI trust real companies

Google and AI search are more willing to show sites where a real company or expert is visible behind them. AI cites anonymous text less often. We check whether this shows on your site and what to add so it does.

Trust signals (E-E-A-T): reviews and customer trust

Trust signals Google sees

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. For AI it is a way to tell a real business from an anonymous page.

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What we check and do

  • an "About us" page and contacts reachable from the menu or footer;
  • on articles: the author, publish date and update date;
  • an author page and Person markup;
  • Organization or LocalBusiness markup with the same details as on the site;
  • the same name, address and phone numbers on every page.

How to build site trust

Site trust cannot be bought or faked: it is the sum of signs that real people stand behind the site. The company name and address, working contacts, an experienced author, reviews, the same details on the site and in your Google Business Profile. Each sign alone is not much; together they raise the site's authority for Google and AI.

The "About us" page and YMYL

YMYL covers topics that affect money, health and safety: healthcare, finance, legal services. For such sites Google is especially strict about who the author is and whether they can be trusted. An "About us" page with real facts and organization markup is needed here first.

What you get in the report

  • a list of missing trust signals;
  • ready blocks: author, date, Organization and Person markup;
  • what to fix in the template so the signals appear on every page.

Trust signals: pricing

The E-E-A-T check is part of the GEO SEO optimization package along with the other steps. Package S - up to 25 pages for $49, all steps for every page. Before you pay, you can check up to 10 pages for free.

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FAQ

Do you write the "About us" page?

We show what it is missing and give you a structure. Facts about the company come only from your questionnaire.

Does a store without a blog need this?

Yes: contacts, "About us" and organization markup are needed by every site. Author and date only matter for articles.

Can site trust be measured with a number?

Google has no public trust score. Third-party "trust scores" are other tools' estimates. We check the specific signs Google describes in its guidelines.

What GEO SEO optimization includes

  1. Technical audit
  2. Keyword research
  3. Title and description
  4. Page copy
  5. Schema.org markup
  6. Internal links
  7. Page speed
  8. Trust signals (E-E-A-T)
  9. GEO optimization
  10. Local SEO

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We will show which queries your pages are already visible for in Google, and how many customers they could bring.

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