A multiregional website is your tool for expanding your business

An international SEO strategy is a good case for developing your business in other countries. Google's algorithms work in such a way that a regular classic website will be shown mainly to local users by the search engine. Therefore, if you plan to attract customers from other countries, you need to create a multiregional website and perform SEO optimisation for international search.

International SEO optimisation of a website involves creating different versions of pages. Each page is for a specific country and language of users. Google perceives these versions as local variants of your website, which allows you to show pages to audiences in the desired geographical area.

If a website is focused on only one country, it:

• receives limited traffic;
• is not shown to users in other regions;
• loses many potential customers.

With an international website, a business gets:

• traffic from different countries;
• increased demand for goods or services;
• increases its customer base;
• improves brand visibility at the international level.

For example, a company that has created versions of its website for France, Germany, Austria, and Italy can expect to see a several-fold increase in traffic in the first few months after proper international SEO optimisation of the website and adaptation of its content.

Google's algorithm takes the following into account in its search results:

• User's IP address;
• Browser language;
• Regional page index;
• Domain zone;
• Hreflang markup.

If you have not implemented international SEO on your website, Google considers it to be a website for one country. If you have simply translated your website into several languages, the search engine will not rank such pages in other countries or regions where that language is used.

One of the most affordable ways to grow your business is to use international SEO. Organic traffic from Google search:

• free,
• stable,
• high conversion rate.

Advantages of international SEO:

• increased visibility of website pages in different countries;
• low cost of attracting customers;
• entering a new market level without major advertising costs;
• increased trust through country-specific page versions;
• business expansion through demand from other countries.

An international SEO strategy is suitable for companies that plan to expand and attract customers not only from their own country, but from all over the world.

To attract European customers, you need to adapt your website to Google EU search algorithms and take into account the characteristics of the European audience. Simply translating your website into English or other European languages will not be enough for Google to show these pages to users in the right countries without proper regional SEO optimisation. A website page translated into German does not mean that Google will show it in Germany. To get results in Germany, you need a page with content localised for Germany, with relevant meta tags, local keywords and the correct markup for that country and language.

An international SEO strategy for European countries is the development of a work plan and a set of measures aimed at getting traffic from different European countries. The main points of the strategy include:

• Selection and analysis of countries targeted by the business;
• Creation of separate pages for each country;
• Localising content for each region;
• Adapting meta tags for each country (e.g. Germany vs Austria);
• Implementing hreflang markup;
• Selecting regional keywords;
• Adapting the site structure.
• configuring subdomains or subdirectories;
• optimising loading speed for European data centres;
• taking legal requirements into account (e.g. GDPR).

This allows Google to understand which page should be shown to users from a specific European country. Only after these steps will Google correctly rank the website in different European countries.

We recommend using an SEO strategy for European countries in order to:

• enter a new market in European countries;
• attract customers from the EU;
• increase sales by expanding your audience;
• increase brand visibility.

A multilingual website for Europe is a website that has content translated into the languages of most European countries. This is a good strategy for retaining users and conveying the necessary information to website visitors who speak different languages. However, it is limited by the lack of SEO visibility of the website in Google search results.

An international website for Europe is a website with local versions and content translations for most European countries. This strategy allows you to get organic SEO traffic and retain visitors from different European countries who speak different languages.

The main difference between an international and a multilingual website:

• Multilingual website - translation of website pages.
• International website - translation + localisation of website pages.

Here you can learn more about:
How to create and examples of markup for a multi-regional site.
View the price list for SEO optimization.
Find out the cost of SEO website promotion.