If your agency manages Google Shopping campaigns for clients out of Poland, whether the clients themselves are local or based abroad, there is a new report worth adding to your account review routine. Google Ads started testing a feature called Product Titles in late August 2026, and it shows, for the first time, exactly when the platform's AI decided to serve its own version of a product title instead of the one a client uploaded in their feed.
For an agency managing several client catalogs at once, this matters because brand consistency across every listing is often part of what you are actually being paid to protect and maintain. A silently substituted title that drops a spec or softens brand language is the kind of thing a client notices before you do, unless you are checking for it directly.
What the Report Actually Shows
Google Ads generates an AI-written alternative title and serves it when its system judges that version more relevant to a specific search than the client's original. The original still runs whenever Google considers it the stronger match - substitution is selective. An AI-generated title only appears in the report once it has picked up enough impressions to be statistically meaningful, and the report breaks out impressions, product clicks, CTR, spend, and average CPC separately for each version. There is no conversion data yet, which means an agency comparing the two versions has to lean on click behavior alone for now rather than seeing which version actually drives more completed sales for the client.
Which Client Accounts to Check First
Prioritize catalogs where exact product naming matters for legal or technical reasons - electronics with specific model numbers, regulated categories, anything where a client would be unhappy to see their product's name altered even slightly. Those are the accounts where a silent substitution is most likely to become a client conversation you did not see coming.
Building This Into Your Account Review Process
- Check whether the Product Titles report is visible yet in each client's account - the rollout is gradual, so availability varies.
- For products with a high AI-substitution rate, compare the two title versions directly and flag anything that changes brand name, model number, or a key spec.
- If a client's original titles are consistently losing impression share to the AI-generated version, treat that as a signal the feed itself needs work, not just a reporting curiosity.
- Since conversion data is not yet included, cross-reference against your own conversion tracking to see whether substitution is helping or hurting actual results.
- Document your findings per client so the next account manager working on that catalog does not have to rediscover the same pattern.
Reducing Substitutions Without a Toggle
There is currently no setting to disable AI-generated titles. The practical fix is strengthening the original: work in the exact attributes people search for (model, size, color, material), avoid vague marketing phrasing in favor of specifics, and keep the title consistent with the rest of the client's feed data.
For more on how Google has shifted control over ad content toward automation through 2026, see our breakdown of the July 2026 Google Ads Terms of Service changes around AI automation.
If a Client Uses an Automated Feed Tool
For clients whose titles come from an automated feed management platform rather than manual entry, treat this report as an extra layer of quality control rather than a one-time check. A title generated automatically from raw product data, without human review, is exactly the kind of title Google's AI is most likely to rewrite - so a consistently high substitution rate can point to a broader feed quality issue worth raising with the client directly.
Setting Up a Standing Process, Not a One-Time Check
Rather than checking this report once and moving on, build it into a recurring monthly review alongside other Shopping account health checks. Google has been steadily shifting more decisions about ad content to automated systems throughout 2026, and this report is unlikely to be the last such feature an agency needs to track across a client portfolio.
FAQ
Does this affect accounts registered in Poland any differently? No, the feature works the same regardless of where the account is registered - the relevance for Poland-based agencies is mainly in managing client catalogs elsewhere.
Is the report available in every client account yet? No, it is in beta and rolling out gradually, so availability differs account to account.
Can we turn off AI-generated titles for a client? Not currently - there is no toggle. Tightening the original title is the only practical lever right now.
Should we flag this proactively to clients, or wait for them to ask? Proactively is safer, especially for clients in categories where exact product naming matters - it is easier to explain a monitoring process than to explain after the fact why a title changed without notice.
How urgent is this compared to other account tasks? Reasonably urgent for catalogs with regulated or precisely-specified products, less urgent for generic consumer goods where a slightly different title has limited downside.
Should this review be a one-time task or ongoing? Ongoing. New products get added to catalogs regularly, and each one is a fresh candidate for AI substitution, so a single pass will not stay current for long.
Bottom Line
Agencies managing Shopping accounts for clients should add the Product Titles report to their regular review routine, prioritizing catalogs where exact naming matters most, and use it to catch feed weaknesses before a client notices a title has quietly changed.
