What is a website domain and how does its selection impact SEO promotion on Google
A website domain is a unique name that users and search engines use to find your online resource. It is an alphanumeric address, such as www.yositeup.com, where the part before the dot is the domain name itself, and the part after it is the domain zone. But it is important to understand that a domain is not just an address, but a fundamental element that affects the trust, perception and ranking of a website on Google.
The first thing SEO specialists pay attention to is the length and readability of your domain. Short and easy-to-remember names are preferable for both users and search engines. The simpler the domain, the higher the chance that it will be entered manually, remembered the first time and shared. Addresses that are too long or complex can raise suspicion and reduce the likelihood of clicks in search results.
The next important point is the relevance of the domain to the content of the website. If the domain name reflects the business theme or keywords, this can give an additional boost to promotion. For example, if you offer apartment repairs, including the words ‘repair’ and ‘apartment’ in the domain name can help Google quickly recognise the theme of the resource and assign it to the appropriate category.
The history of the domain deserves special attention. If the domain has been used before, this may affect indexing, even if you have changed its content. Before buying a previously registered domain, you need to check its reputation through special services. If the domain has a good history and link mass, this can speed up promotion.Также стоит учитывать доменные зоны (.com, .net, .ua и др.). Для локального продвижения в конкретной стране рекомендуется использовать соответствующую национальную зону например, .ua для Украины, .pl для Польши и т.д. Это сигнализирует Google, что контент сайта ориентирован на определенную страну.
The first thing SEO specialists pay attention to is the length and readability of your domain. Short and easy-to-remember names are preferable for both users and search engines. The simpler the domain, the higher the chance that it will be entered manually, remembered the first time and shared. Addresses that are too long or complex can raise suspicion and reduce the likelihood of clicks in search results.
The next important point is the relevance of the domain to the content of the website. If the domain name reflects the business theme or keywords, this can give an additional boost to promotion. For example, if you offer apartment repairs, including the words ‘repair’ and ‘apartment’ in the domain name can help Google quickly recognise the theme of the resource and assign it to the appropriate category.
The history of the domain deserves special attention. If the domain has been used before, this may affect indexing, even if you have changed its content. Before buying a previously registered domain, you need to check its reputation through special services. If the domain has a good history and link mass, this can speed up promotion.Также стоит учитывать доменные зоны (.com, .net, .ua и др.). Для локального продвижения в конкретной стране рекомендуется использовать соответствующую национальную зону например, .ua для Украины, .pl для Польши и т.д. Это сигнализирует Google, что контент сайта ориентирован на определенную страну.
What is hosting and how does it affect SEO marketing
Hosting is the placement of your website on a server. As a rule, high-quality hosting operates around the clock and provides access to your resource from anywhere in the world. Without hosting, a website simply cannot exist on the internet. Hosting is one of the technical factors that directly influence a website's position in search engine results.
Hosting and website promotion
When choosing a suitable hosting provider, most webmasters are interested in the question: "Does the choice of hosting provider affect the SEO performance of the website?
Hosting parameters that affect your website
Website availability
The website must be fully accessible to both users and search engines. Therefore, hosting must provide constant access to both servers and the network. If the domain is unavailable for a long time, this can result in lower positions in search results.
It is clear that most providers operating in the region cannot provide instant response to complaints and eliminate malfunctions, as well as prevent DDoS attacks. At the same time, well-known hosting providers with servers in large cities can easily provide all of this.
Website loading speed
Website loading speed directly depends on several parameters: server response time, performance, and load.
A shorter response time allows the site to load faster. Visitors to lightweight sites hardly notice the difference between sites located in their cities and on other continents. However, owners of ‘heavy’ sites need to move them closer to their target audience in terms of their geographical location.
Particular attention should be paid to server performance. It is important to clarify what equipment is used by the hosting provider. If a company respects itself and values its customers, it will use high-quality, highly reliable equipment, rather than desktop servers made from Chinese components. Detailed information about the equipment can be obtained by contacting customer support.
Another important parameter is server load. However, this indicator can only be determined after the website is launched. Today, almost all hosting providers offer a trial period of 5 to 10 days. If such a service is available, then you should definitely take advantage of it. This will allow you to evaluate the server's performance and load.
Search engines do not have a clear position on website loading speed, but every owner knows that the faster the website, the better. Based on observations, we can say that almost all search engines rank websites that load in the shortest amount of time higher.
Geographical location of the server
The location of the server can also affect search engine results. For example, Google may show websites located closer to the target audience at the top of the search results. However, a large number of projects intended for the CIS are located in Europe and the United States.
This is because hosting a website on a regional hosting service is not the only way to link a website to a specific region. If the website contains certain information, such as a phone number or city, the search engine automatically links the website to the desired region. The region can also be specified in the Google Search Console panel.
Server neighbours
Before hosting a website on a server, you need to make sure that the same server does not host spammers, phishing websites, websites with pirated software, and others. Using specialised resources, you can check the list of websites located on this IP. And you need to pay special attention to these parameters.
From all of the above, we can conclude that when developing a website, the hosting provider can significantly affect the promotion of the website. Therefore, it is not recommended to give preference to questionable hosting with poor quality or unstable service, but located close to the target audience of the website. After all, a more expensive and reliable server located in Europe may be the most advantageous option.
Hosting and website promotion
When choosing a suitable hosting provider, most webmasters are interested in the question: "Does the choice of hosting provider affect the SEO performance of the website?
Hosting parameters that affect your website
Website availability
The website must be fully accessible to both users and search engines. Therefore, hosting must provide constant access to both servers and the network. If the domain is unavailable for a long time, this can result in lower positions in search results.
It is clear that most providers operating in the region cannot provide instant response to complaints and eliminate malfunctions, as well as prevent DDoS attacks. At the same time, well-known hosting providers with servers in large cities can easily provide all of this.
Website loading speed
Website loading speed directly depends on several parameters: server response time, performance, and load.
A shorter response time allows the site to load faster. Visitors to lightweight sites hardly notice the difference between sites located in their cities and on other continents. However, owners of ‘heavy’ sites need to move them closer to their target audience in terms of their geographical location.
Particular attention should be paid to server performance. It is important to clarify what equipment is used by the hosting provider. If a company respects itself and values its customers, it will use high-quality, highly reliable equipment, rather than desktop servers made from Chinese components. Detailed information about the equipment can be obtained by contacting customer support.
Another important parameter is server load. However, this indicator can only be determined after the website is launched. Today, almost all hosting providers offer a trial period of 5 to 10 days. If such a service is available, then you should definitely take advantage of it. This will allow you to evaluate the server's performance and load.
Search engines do not have a clear position on website loading speed, but every owner knows that the faster the website, the better. Based on observations, we can say that almost all search engines rank websites that load in the shortest amount of time higher.
Geographical location of the server
The location of the server can also affect search engine results. For example, Google may show websites located closer to the target audience at the top of the search results. However, a large number of projects intended for the CIS are located in Europe and the United States.
This is because hosting a website on a regional hosting service is not the only way to link a website to a specific region. If the website contains certain information, such as a phone number or city, the search engine automatically links the website to the desired region. The region can also be specified in the Google Search Console panel.
Server neighbours
Before hosting a website on a server, you need to make sure that the same server does not host spammers, phishing websites, websites with pirated software, and others. Using specialised resources, you can check the list of websites located on this IP. And you need to pay special attention to these parameters.
From all of the above, we can conclude that when developing a website, the hosting provider can significantly affect the promotion of the website. Therefore, it is not recommended to give preference to questionable hosting with poor quality or unstable service, but located close to the target audience of the website. After all, a more expensive and reliable server located in Europe may be the most advantageous option.
