Short guides explaining how GEO and SEO optimisation works: what we check, what we fix and what you receive. More guides are added over time.

Website access
When admin access is needed to implement fixes and how to share it safely: a separate account, WordPress, Shopify, hosting.
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Fixes for Google
Which technical errors hold a website back in Google and how to fix them: indexing, redirects, speed, Core Web Vitals.
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Work report
What the report contains: before and after, technical fixes, rankings, scores and a repeat measurement after 4 weeks.
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Content marketing and articles
How articles and SEO content bring in traffic from Google and get quoted in AI answers.
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Checking your rankings
How to track your website rankings by keyword in each market and what a rankings report should contain.
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PBN: why it is risky
What a PBN is, how Google uncovers site networks and which white-hat methods to use instead.
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Organic traffic
What organic traffic is and how to grow traffic from Google and AI answers step by step.
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Backlinks and link building
Where to earn quality backlinks, how to check your backlink profile and what to steer clear of.
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Internal linking and anchor text
How to connect your pages with internal links, which anchor text to use and how to check the structure.
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Behavioural factors
What behavioural factors are, how they relate to Google rankings and how to improve them by honest means.
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Website support
What website technical support covers and how often to check your website so it keeps its rankings.
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