The real value is not the audit but fixing what it finds
An audit report nobody acts on changes nothing - broken links, duplicate meta tags and thin content will not fix themselves. For every audit finding - technical and content - we prepare a ready fix and show where to apply it, focusing on what Google actually checks for US sites, not on a generic checklist. You, your developer or we can apply the fixes - your choice. YOSITE UP!
Fixing SEO audit errors
FIXES FOR GOOGLE
Fixes based on the SEO audit. Page SEO optimization that removes technical and content errors. We prepare fixes for the issues that keep your site from ranking high in Google. Optimization helps raise the site's visibility and bring in more targeted traffic.
Why fix site errors for Google.com?
Why do an SEO audit?
4 weeks after the fixes are applied, you can run a repeat measurement - in the "Support" subscription or with a repeat audit. We analyze the site in depth to see how well it meets Google's requirements. The check reveals technical, structural and content errors that affect rankings in Google.com. An audit is the first step toward better rankings in Google.com and more organic traffic from the US.
Technical fixes for Google.com: what we fix and why it matters
Technical fixes are part of the GEO SEO optimization package report. After checking the pages and researching keywords, we describe the technical barriers that keep Google from indexing and ranking your site correctly, and how to remove them.
What technical fixes cover
301 redirects
A 301 redirect tells Google that a page has moved permanently and passes the SEO authority of the original URL to the new one. Fixes include:
- Redirects for changed URLs (for example, after restructuring or a move to HTTPS)
- Redirect chains (A → B → C) - simplified to direct ones (A → C)
- Redirects for duplicate pages found in the audit
For US sites on WordPress or Shopify, redirects are set up in the admin panel or in .htaccess (Apache) / the nginx config, depending on the hosting.
Canonical tags
Canonical tags solve duplicate content - common on ecommerce sites (a product available at several URLs: with a filter, without a filter, with a session parameter). For US online stores on Shopify, WooCommerce and BigCommerce, we specify which canonical tags are needed so Google sees the main version of every page.
Hreflang setup
For US sites with several language versions (en + es), hreflang tells Google which version is meant for which audience. Typical hreflang problems on US sites:
- No hreflang although there are English and Spanish versions
- Wrong language codes (for example, "sp" instead of "es" for Spanish)
- Hreflang without a return link (the English page does not point to the Spanish one and vice versa)
For WordPress with WPML or Polylang, we check the plugin settings. For Shopify, through the Translate & Adapt app or theme code.
The robots.txt file
We check robots.txt for blocked important pages: a typical problem is that after a migration or CMS update, robots.txt stays from the staging environment with Disallow: / or blocks sections that should be indexed.
XML sitemap
We check that the XML sitemap exists and is correct: missing key pages, URLs with 301 redirects or 404 statuses, a wrong format. We show how to submit the updated sitemap in GSC.
Fixing 404 errors
Based on the GSC audit, we specify what to do with 404 errors on pages that have backlinks or traffic from Google: restore the page or set a 301 redirect to a relevant alternative.
Technical fixes at the server file level
The .htaccess file (Apache)
Most US shared hosts run Apache with .htaccess support. In .htaccess you can set up:
- 301 redirects (RewriteRule rules)
- HTTP → HTTPS redirect
- Removing duplicate URL versions (with and without www)
- Gzip compression for faster loading
Nginx config
Some US VPS hosts run Nginx. On nginx servers, similar redirect rules are set in the server block configuration, not .htaccess.
US hosting specifics
Bluehost
One of the largest US shared hosting providers. The Bluehost panel (its own or cPanel) gives file manager access for editing .htaccess and robots.txt. For Bluehost sites, we check the HTTPS configuration and the SSL certificate (Let's Encrypt or the host's own).
SiteGround and GoDaddy
Popular hosts with cPanel or their own Site Tools. Access to .htaccess and robots.txt through a browser file manager. For SiteGround sites, we check PHP settings and caching - they affect load speed, which is a Google ranking factor.
VPS and dedicated servers
Some US business sites (especially larger WooCommerce or Magento stores) run on a VPS or dedicated servers. For these setups, technical fixes may require SSH access or specific instructions for the system administrator.
WP Engine, Kinsta and other managed hosts
Managed WordPress hosts such as WP Engine and Kinsta limit direct server configuration. In such cases we send specific instructions for the host's support team.
Core Web Vitals and load speed for Google.com
What we check
Google uses Core Web Vitals (LCP, CLS, INP) as ranking signals. We check the current state of CWV in PageSpeed Insights and GSC. If we find critical problems (LCP > 4 seconds, significant CLS), we include the relevant recommendations.
What the package includes
In the report we give fixes that do not require changes to template code: Gzip compression through .htaccess, basic caching for Apache servers, image size guidelines. Full Core Web Vitals optimization that requires code refactoring or a hosting change is outside the standard package.
Frequently asked questions
What if I have no access to .htaccess or cPanel? We prepare the report with fixes without access to your site. If your host applies changes on the server, we give specific instructions for its support team.
Is it safe to grant access to .htaccess? With the right setup (a separate account, limited permissions) - yes. The detailed process for sharing access safely is described on the Admin panel page.
What if the site is on Shopify and technical fixes need a developer? On Shopify, some technical fixes (hreflang, canonical) may require edits to the theme or apps. In such cases we provide exact technical specifications for your Shopify developer.
How long do technical fixes take? A report for package M (up to 100 pages) is usually ready 1-2 days after the questionnaire. Implementation of the fixes is optional after the audit and usually takes a few days.
