Title and description are the first thing people see in Google

People choose which site to click based on the title and description in search results. Google truncates a bad title or replaces it with its own, and an empty or duplicate description lowers clicks even at a good position. That is why we write meta tags for every page separately, as a person would, not from a template.

Title and description: page mockups and snippets

Meta tags for every page

Title, description and H1 for the page's main query - with your real advantages, not a retelling of the heading.

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What we check and do

  • the page's main query at the start of the title;
  • no repeated words or chains of "|";
  • the meta description gives reasons to choose you rather than repeating the heading;
  • only truthful promises: not "quality guaranteed" if the warranty covers only installation;
  • a length Google shows in full;
  • the title and H1 do not duplicate each other word for word;
  • a separate version for every language and regional version.

Meta description and keywords tags: what works today

The description does not affect rankings directly, but it does affect clicks: it is the text under the title in search results. If it is empty, Google takes a random piece of the page.

Google has not used the meta keywords tag for many years. There is no need to fill it in - it matters more that the queries are in the title, H1 and copy.

GEO: meta tags and AI answers

AI search also reads the title and description when choosing a source: they hint at what the page is about. A clear title with the service and city helps AI understand the page correctly and cite it in an answer.

What you get in the report

  • "now -> problem -> how it should be" for the title, description and H1 of every page;
  • an explanation of why;
  • where to change meta tags in your CMS: WordPress, Shopify, Wix, Squarespace and others.

Title and description: pricing

Meta tags for every page are part of the GEO SEO optimization package together with the audit, keyword research and copy. Package S - up to 25 pages for $49, all steps for every page. Before you pay, you can check up to 10 pages for free.

See GEO SEO pricing

FAQ

Do you use templates for similar pages?

No. We write every value separately for its own page and note where to change it in your CMS.

How much does the title affect rankings?

The title is one of a page's main signals for Google. The description more often affects clicks.

What is the right length for a title and description?

The goal is for Google to show the text in full: usually up to 60 characters for the title and up to 160 for the description. We put the main word at the start so it stays visible even if truncated.

Can I add the meta tags myself?

Yes, the report has ready texts and the place in your CMS. On WordPress our plugin can add them after your approval.

What GEO SEO optimization includes

  1. Technical audit
  2. Keyword research
  3. Title and description
  4. Page copy
  5. Schema.org markup
  6. Internal links
  7. Page speed
  8. Trust signals (E-E-A-T)
  9. GEO optimization
  10. Local SEO

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We will show which queries your pages are already visible for in Google, and how many customers they could bring.

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