

My work is to make a website easier for Google to crawl, easier for buyers to find and easier for you to measure. I plan and run organic growth for companies that sell in the United States: technical fixes, keyword and intent research, content, AI-search readiness, links and reporting. Typical clients are service companies, e-commerce stores, B2B suppliers, wholesalers and manufacturers.
The site is not indexed or ranks unevenly. I check robots.txt, sitemaps, canonical tags and pagination, find pages that waste crawl budget, and clean up duplicate content, 404 and 5xx responses, soft 404 pages and long redirect chains. For sites with several language versions I set up hreflang correctly.
The site is slow. I work on Core Web Vitals (LCP, CLS and INP), mobile-first layout problems, caching, CDN and JavaScript rendering, and I write technical briefs that developers can act on without guessing.
Traffic is stuck. I rebuild the keyword structure around search intent: informational, commercial, transactional and navigational queries. That means clusters, keyword mapping, long-tail expansion, difficulty estimates and a review of what already ranks in the SERP. Content hubs and internal links then turn separate pages into topical authority.
Answers appear without a click. I adapt pages for featured snippets, People Also Ask, Google AI Overviews and other AI search engines: structured answers, FAQ sections, entity-based writing, Schema.org markup and support for conversational and voice queries. AI tools help with research and drafting, but every text is checked for accuracy, originality and usefulness.
AI assistants do not mention the business. Besides classic SEO, I do GEO (Generative Engine Optimization) - optimizing a site for answers in ChatGPT, Gemini, Perplexity and Google AI Mode. First I check which questions in your niche AI already answers by naming companies, and which competitors it recommends. Then I open the site to AI bots, make the company details consistent on the site and on outside platforms, and add facts, numbers and short answers that AI can easily quote. I measure visibility in AI answers before the work starts and after every stage, just like Google rankings.
Nobody can say what SEO delivers. I set KPIs for traffic, rankings and conversions, connect Google Search Console and Google Analytics, build Looker Studio reports and compare results with the baseline.
Rankings depend on a stable, secure site, so I also manage the technical base: Apache, Nginx and IIS servers, resource monitoring, uptime checks, domains and DNS records, SSL/TLS certificates, scheduled backups with tested recovery, protection against DDoS, SQL injection and XSS, log review, and regular updates and optimisation of the CMS, plugins and databases.
B2B, B2C and e-commerce; service websites, wholesale companies, online stores and manufacturers.
SEO ranking report sample: https://yositeup.com/en-us/services/marketing-seo/work-report
SEO audit sample: https://yositeup.com/en-us/services/seo-optimization/work-report
Preferred contact: https://www.linkedin.com/in/yositeup/
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Higher education, from 2000 to 2005 (5 years).
Faculty of Informatics and Computer Science, Kyiv.
Technical SEO, Semantic SEO, AI SEO, GEO, Google Search Console, Google Analytics, Serpstat, Ahrefs, Semrush, Screaming Frog SEO Spider, Netpeak Spider, SE Ranking, Keyword Research, Core Web Vitals, Schema.org, PPC Google, Google Ads, Digital marketing, Content plan development, Link building, Local SEO, Web server administration, Python automation, HTML.
English - intermediate
Ukrainian - fluent
Russian - fluent
