SEO marketing
Package Basic | USA

SEO Marketing Basic Package for the US Market: What $350 per Month Covers

The Basic package is the entry point for ongoing monthly SEO marketing aimed at Google.com. At $350 per month, it is structured for US small businesses and local service providers where the primary goal is establishing consistent organic visibility on Google.com - getting US-market pages to rank for relevant English-language queries and building the content foundation that makes higher positions achievable over time.

Here is exactly what happens each month in the Basic package for a US-market site.

Website Optimisation (Monthly Check)

Every month, we review your site's pages for compliance with current Google requirements, with attention to the specific characteristics of US CMS environments.

New content compliance for US pages

Any pages added to the site since the last monthly check are reviewed for correct title tags, meta descriptions, H1 headings, and image alt attributes. For US-market pages, this includes:

• Checking that title tags follow US-market click behavior: brand position, keyword placement, and length calibrated to Google.com snippet truncation
• Verifying that H1 headings include the target keyword in natural English formulation - for US local queries this typically means including the city or region ("furniture store Chicago", "plumber Austin TX")
• Confirming alt attribute text on new images follows the US-market keyword strategy assigned during the initial optimization stage

Technical drift in US CMS environments

US business sites most commonly run on WordPress (the dominant platform for US businesses of all sizes), Shopify (for US e-commerce), WooCommerce (for WordPress-based US online stores), and Squarespace or Wix (for smaller US service businesses). Each has specific ways in which plugin, theme, or platform updates can overwrite previously set SEO fields.

The monthly drift check catches cases where a WordPress plugin update overwrote Yoast or RankMath title tags, where a Shopify theme update reset meta description defaults, or where a Squarespace update changed how page titles render in search results. These resets are more common than expected and can undo SEO work quietly without any visible change to the site frontend.

Search Console error review - Google.com specific

Monthly review of Google Search Console for newly flagged indexation issues, mobile usability errors, or Core Web Vitals regressions. For US-market accounts, we filter GSC data to the United States to identify issues specific to Google.com crawling and indexation - including any crawl delays or coverage issues that may have appeared that month.

Article Marketing: 3 US English Articles per Month

Three articles per month is the content production component of the Basic package. For US-market campaigns, these articles target Google.com queries your US customers use.

Keyword selection using Semrush data

Topics for US-market articles are selected using Semrush as the primary keyword data source for Google.com volume, supplemented by Google Search Console data from your account filtered to the United States. The selection process:

1. Identify queries with real US-market search volume - Semrush's US database reveals long-tail queries with genuine American search demand 2. Filter for difficulty accessible at your domain's current authority on Google.com - new US-market domains typically target keywords with Keyword Difficulty below 30-35 (Semrush KD scale) in the first 6 months 3. Match search intent to what the article will actually provide - informational US queries ("how to choose...") for blog content, commercial US queries ("price of...", "best...", "near me") for service or product pages

What 3 articles per month builds for US market coverage

Three articles per month means approximately 36 keyword-targeted articles in the first year. For a small US business operating in a local market (Chicago, Austin, Phoenix, Houston, or any city-level geography), 36 articles covering 36 distinct keyword clusters builds a content foundation that meaningfully differentiates the site from typical US small business competitors - most of whom have no blog content or have a few articles published years ago without keyword strategy.

A US furniture store starting with the Basic package targeting Chicago-area furniture queries could, after 12 months, have:

• 12+ articles covering product category queries ("wooden dining tables Chicago", "custom furniture Illinois")
• 12+ articles answering informational queries that US furniture buyers ask before purchasing ("how to care for a wood dining table", "best wood for furniture durability")
• 12+ articles covering comparison and inspiration content that attracts top-of-funnel US buyers

This is not a theoretical example - it reflects the content strategy structure used in US local market campaigns.

Article structure for US Google.com performance

US English articles for Google.com are structured for American search behavior:

• H1 and H2 headings include the target keyword in natural English phrasing - for US local queries, this typically includes city or service area references that match how Americans search ("furniture repair near me Chicago" vs. just "furniture repair")
• Article length follows US-market SERP composition - competing pages in Google.com for your target queries often perform at 800-1,500 words; we calibrate to the competitive length threshold, not a fixed word count
• Internal linking connects new articles to your US service pages using descriptive anchor text, building topic clusters that reinforce both the article authority and the target service page authority on Google.com

US content publishing schedule

Three articles per month means publication approximately once per week. For US sites, consistent publication frequency matters - an irregular pattern (three articles in one week, then nothing for six weeks) sends weaker freshness signals than a regular weekly schedule.

Thematic Links: 2 per Month on US-Relevant Sites

Two thematic links per month is the off-page component of the Basic package. For US-market campaigns, these links are placed on US-relevant sites - sites with US-oriented content or audience that are recognized by Google as relevant to the American market.

Why US thematic links matter for Google.com

Google evaluates the geographic and topical relevance of linking domains as part of its assessment of a page's authority for market-specific queries. A link from a US-oriented thematic site (a US home improvement publication, a US industry blog, a US local directory for the relevant sector) signals US-market relevance in a way that a link from an unrelated domain does not.

What the links look like in practice

Basic package thematic links are placed on newly created thematic pages on established US content platforms or partner sites. Each link placement includes contextual English text so the link reads naturally to American readers.

Domains are vetted for topical relevance to your business, US-market orientation, and absence of obvious link spam signals. We do not place links on domain-level link directories or on sites that primarily host purchased links.

What 2 links per month builds for Google.com

Two US-relevant thematic links per month means 24 new topically relevant links in the first year. For a US local business in most city-level and regional categories - furniture in Chicago, construction services in Phoenix, accounting services in Houston - this link volume combined with 36 articles produces measurable domain authority improvement in Google.com rankings and keyword position growth toward page 1.

For competitive national US keywords, 2 links per month is a foundation-building rate rather than a competitive-parity rate. In those cases, we recommend starting with Basic to establish the content and link baseline and discussing scaling to Standard or Premium as the domain's Google.com authority profile develops.

Monthly Position Report

At the end of each month, you receive a position report showing:

• Each tracked keyword - in the search form used by US users on Google.com
• Monthly search volume for that keyword on Google.com (Semrush-sourced)
• Current Google.com position
• Change from previous month (+/- positions)

As new articles are published and their target queries are added to the tracking set, the report grows each month. After 12 months of the Basic package, the position report for a US-market site typically covers 30-50+ tracked Google.com queries.

Site Support

Monthly backup and restoration on request. A safety net against hosting issues, plugin failures, or accidental deletions. Particularly relevant for US sites on shared hosting plans (GoDaddy, Bluehost, HostGator) where occasional hosting-side incidents can affect file integrity.

Who the Basic Package Is For - US Market Context

The right fit for Basic in the US:

• US small businesses with local city-level keyword targets (furniture in Chicago, plumber in Austin, accountant in Houston, etc.)
• US sites with no prior keyword strategy and a small content footprint (under 30 pages, no blog)
• US niches where the top 5 competitors on Google.com have Domain Rating below 35 and have not been consistently publishing content

Signs the Basic package may be insufficient for your US-market situation:

• Your main US competitors rank with DR 40+ domains and have been publishing articles for 2+ years
• You are targeting national US keywords (not city-level), where national-reach US sites set the competition standard
• The US category you are in has a heavy Local Pack presence that requires Google Business Profile investment alongside organic SEO

Frequently Asked Questions

How does the Basic package compare to what US SEO agencies charge? US SEO agencies typically charge $1,000-$3,000+ per month for comparable monthly SEO services, with content-plus-links packages starting at $1,500 for mid-market agencies. The Basic package at $350 is positioned at the entry end of the market, with transparent deliverables and monthly reporting.

Can I switch to Standard or Premium if the Basic package is producing results and I want to accelerate? Yes. Upgrading takes effect at the start of the next monthly cycle. All articles published and all links acquired during the Basic package continue contributing fully when you upgrade - the campaign history on Google.com carries over.

What happens to positions on Google.com if I cancel the package? Articles published on your site during the Basic package continue to rank on Google.com after cancellation. Thematic links acquired during the campaign continue contributing to your domain authority profile. Growth decelerates without new content and links, but existing positions are not automatically lost.

How do I know which US keywords to track from the start? Keyword selection is part of the initial optimization stage that precedes the monthly marketing package. Before month 1 of the Basic package begins, we conduct keyword research for your US-market site and establish the initial tracking set - you do not need to provide keyword lists yourself.