Markup - describing the page for Google and AI

Schema.org markup tells machines directly who you are, where you are, when you are open, what you sell and at what price. Without it, AI guesses the facts from the text and can get them wrong - quoting old opening hours or the wrong phone number. Markup removes that uncertainty.

Schema.org markup: a page's markup code

Website markup: a check and ready code

We check what is already on the page, correct errors and supply ready JSON-LD code - with the same details visitors see.

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What we check and do

  • what is already on the page and what is missing;
  • errors in the current markup: broken JSON-LD code, missing required fields;
  • the exact business type (tyre shop, clinic, garage), address, opening hours, all phone numbers;
  • products and services with real prices and availability;
  • questions and answers (FAQPage), articles and their author (Article, Person);
  • that the markup data matches the text on the page.

Checking markup in Google

Google's markup testing tool only checks the syntax: error-free code can still describe the wrong business or out-of-date prices. That is why we compare every field with the page text and your questionnaire. We never add prices or figures to the markup that are not on the page - Google treats this as a violation.

Markup for online shops

For a shop, the key element is product markup (Product): price, availability, brand, reviews. It produces rich results in Google - price and star ratings right in the search results - and helps AI answer "where to buy" and "how much does it cost" questions.

GEO: structured data for AI

AI systems read structured data first: it helps them understand facts about a business faster and more accurately. Organization or LocalBusiness markup with the same details as on the website is one of the points that make a page ready for AI answers.

What you receive in the report

  • ready JSON-LD code for every page;
  • what to replace in the current markup and why.

Markup: prices

Markup code for every page is part of the GEO SEO optimisation package. Package S covers up to 25 pages for $49, with every stage for each page. Before paying, you can have up to 10 pages checked free of charge.

See GEO SEO prices

Questions

Does FAQ markup produce rich results in Google?

Since 2023, Google has shown FAQ rich results only for government and health websites. But AI does read question-and-answer markup, so it is still useful.

Where does the code go?

Into the page, as a script type="application/ld+json" block - through the admin panel or a plugin. The report explains where to do this in your CMS.

What if a plugin has already added markup?

We check it: plugins often use a generic type instead of the exact one and do not know your opening hours or phone numbers. Whatever can stay, stays.

What GEO SEO optimisation includes

  1. Technical audit
  2. Keyword research
  3. Title and description
  4. Page copy
  5. Schema.org markup
  6. Internal links
  7. Loading speed
  8. Trust signals (E-E-A-T)
  9. GEO optimisation
  10. Local SEO

Check your site free

We will show which queries your pages are already visible for in Google and how many customers they could bring.

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