The real value lies not in the audit but in fixing what it finds

An audit report that nobody acts on changes nothing - broken links, duplicate meta tags and thin content will not fix themselves. For each audit finding - technical or content-related - we prepare a ready fix and show where to make it, based on what Google actually evaluates rather than a generic checklist. The fixes can be made by you, your developer or us - it is your choice. YOSITE UP!

Fixes for Google | On-Page SEO Optimisation | YoSiteUp

Fixing SEO audit errors
FIXES FOR GOOGLE

Fixes based on the SEO audit. On-page SEO optimisation that removes technical and content errors. We prepare fixes for the issues that stop your website ranking well in Google. Optimisation raises your website's visibility and brings in more relevant traffic.

BACK TO PLANS

Why fix website errors for Google?

Website errors are among the main obstacles to ranking in Google. Slow loading on mobile connections, broken links, incorrect meta tags or duplicate content all reduce Google's trust. By fixing these issues, you make your website easier for Google's algorithms to understand and more useful for your visitors. This has a direct effect on your rankings and on your chances of reaching your target audience in each country you serve.

Why carry out an SEO audit?

4 weeks after the fixes are made, you can take a repeat measurement - with the "Support" subscription or a repeat audit. We analyse your website in depth to see how well it meets Google's requirements. The check uncovers technical, structural and content errors that affect your rankings. An audit is the first step towards better rankings in Google and more organic traffic from your target markets.

Technical fixes for Google: what we fix and why it matters

Technical fixes are part of the GEO SEO optimisation package report. After checking the pages and researching keywords, we describe the technical barriers that stop Google indexing and ranking your website properly, and how to remove them.

What the technical fixes cover

301 redirects

A 301 redirect tells Google that a page has moved permanently and passes the SEO authority of the old URL to the new one. The fixes include:

  • Redirects for changed URLs (for example, after restructuring or moving to HTTPS)
  • Redirect chains (A → B → C) - shortened to direct redirects (A → C)
  • Redirects for duplicate pages found during the audit

On WordPress and Shopify websites, redirects are set up in the admin panel or in .htaccess (Apache) / the nginx config, depending on the hosting.

Canonical tags

Canonical tags solve duplicate content - a frequent issue on ecommerce websites (one product available at several URLs: with a filter, without one, with a session parameter). For online shops on Shopify, WooCommerce and Magento, we specify which canonical tags are needed so that Google sees the main version of each page.

Hreflang set-up

For websites with several language or regional versions (for example, en-GB, en-AU and fr), hreflang tells Google which version is intended for which audience. Typical hreflang problems:

  • No hreflang although several language versions exist
  • Invalid language or region codes (for example, "en-UK" instead of "en-GB")
  • Hreflang without return links (one version does not point back to the other)

For WordPress with WPML or Polylang, we check the plugin settings. For Shopify, via the Translate & Adapt app or the theme code.

The robots.txt file

We check robots.txt for important pages blocked from Google: a typical problem is that after a migration or CMS update, robots.txt is left over from the staging site with Disallow: / or blocks sections that should be indexed.

XML sitemap

We check that the XML sitemap exists and is correct: no missing key pages, no URLs with 301 redirects or 404 status codes, a valid format. We show how to submit the updated sitemap in GSC.

Fixing 404 errors

Using the GSC data, we specify what to do with 404 errors on pages that have backlinks or Google traffic: restore the page or add a 301 redirect to a relevant alternative.

Technical fixes at server file level

The .htaccess file (Apache)

Most shared hosts run Apache with .htaccess support. In .htaccess you can configure:

  • 301 redirects (RewriteRule rules)
  • HTTP → HTTPS redirection
  • Removing duplicate URL versions (with and without www)
  • Gzip compression for faster loading

Nginx config

Many VPS hosts use Nginx. On nginx servers, the equivalent redirect rules are set in the server block configuration rather than .htaccess.

Hosting specifics

SiteGround

A popular hosting provider used around the world. The SiteGround panel (Site Tools) gives file manager access for editing .htaccess and robots.txt. For websites on SiteGround we check the HTTPS configuration and the SSL certificate (Let's Encrypt).

Hostinger and OVHcloud

Widely used hosts with hPanel, cPanel or DirectAdmin. Access to .htaccess and robots.txt via the browser file manager. For websites on these hosts we check PHP settings and caching - they affect loading speed, which is a Google ranking factor.

VPS and dedicated servers

Some business websites (especially larger WooCommerce or Magento shops) run on a VPS or dedicated servers. With these set-ups, technical fixes may need SSH access or exact instructions for your system administrator.

WP Engine, Kinsta and other managed hosts

Managed WordPress hosts such as WP Engine and Kinsta restrict direct server configuration. In such cases we send exact instructions for the host's support team.

Core Web Vitals and loading speed for Google

What we check

Google uses Core Web Vitals (LCP, CLS, INP) as ranking factors. We check the current CWV state in PageSpeed Insights and GSC. If we find critical problems (LCP over 4 seconds, significant CLS), we include the relevant recommendations.

What the package includes

The report contains fixes that do not require changes to template code: Gzip compression via .htaccess, basic caching for Apache servers, guidance on image sizes. Full Core Web Vitals optimisation that requires refactoring code or changing hosts is outside the standard package.

Frequently asked questions

What if I have no access to .htaccess or cPanel? We prepare the report with fixes without access to your website. If your host makes the server changes, we give exact instructions for its support team.

Is it safe to give access to .htaccess? With the right set-up (a separate account, limited permissions) - yes. The full process for sharing access safely is described on the Admin panel page.

What if my website is on Shopify and technical fixes need a developer? On Shopify, some technical fixes (hreflang, canonical) may require changes to the theme or apps. In such cases we provide exact technical specifications for your Shopify developer.

How long do technical fixes take? A report for package M (up to 100 pages) is normally ready 1-2 days after the questionnaire. Implementation is optional after the audit and usually takes a few days.

Latest post

From our blog

Meta Pixel is a snippet of JavaScript code that Meta gives you to place on your website. It records what visitors do after they arrive, for example viewing a product or completing a purchase, and sends tha...

Do Claude's invisible marks change what happens to your content once it is published? Since August 2, 2026 Anthropic has been marking text from its newest models, and the rollout covers every older mo...

Most marketing portfolios never get past the first ten seconds. A reader opens the page, scrolls once, and closes the tab, not because the work behind it was bad, but because nothing on the page pro...